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Cass R. Sunstein

Displaying 8 results

Topic

Some people donate for love, others for money, says research

Charities may be able to use these insights into the reasons that different people give.

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No license to boast

New research shows how uncomfortable self promotion makes listeners.

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Apple Pay may feel painless. At first.

Studies show that people spend as much as 100% more when they don't use 'real' money.

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Smart money eschews big brands

Huge study shows that the most knowledgeable consumers buy the less expensive, store labels.

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How much would you pay for a safer car?

A cost-benefit analysis of a new regulation came up short when it only counted dollars. Then, regulators asked how much more a young child's life is worth.

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Why income inequality doesn’t matter

The rational case for focusing not on the wealth divide, but on our ability to provide decent opportunities and minimum security for all.

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Surprise! Tax cheats will pay if you ask them to

The winning tactic: a short letter explaining that delinquency is not the norm.

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4 reasons people make bad investment choices

Fear of loss may turn you into the biggest loser