Cass R. Sunstein

Displaying 8 results
Some people donate for love, others for money, says research
OPINION JUN 10, 2015
Some people donate for love, others for money, says research

Charities may be able to use these insights into the reasons that different people give.

OPINION OCT 17, 2014
No license to boast

New research shows how uncomfortable self promotion makes listeners.

OPINION OCT 01, 2014
Apple Pay may feel painless. At first.

Studies show that people spend as much as 100% more when they don't use 'real' money.

OPINION AUG 05, 2014
Smart money eschews big brands

Huge study shows that the most knowledgeable consumers buy the less expensive, store labels.

OPINION MAY 23, 2014
How much would you pay for a safer car?

A cost-benefit analysis of a new regulation came up short when it only counted dollars. Then, regulators asked how much more a young child's life is worth.

OPINION MAY 16, 2014
Why income inequality doesn't matter

The rational case for focusing not on the wealth divide, but on our ability to provide decent opportunities and minimum security for all.

OPINION APR 17, 2014
Surprise! Tax cheats will pay if you ask them to

The winning tactic: a short letter explaining that delinquency is not the norm.

OPINION APR 10, 2014
4 reasons people make bad investment choices

Fear of loss may turn you into the biggest loser