Office address: 1090 Dr. Maya Angelou Lane, Mission Rock, San Francisco, CA 94158
Website: coinbase.com
Year established: 2012
Company type: financial services
Employees: 4,200+
Expertise: cryptocurrency trading, staking, safekeeping, crypto payments, global transfers, onchain infrastructure, regulatory compliance, institutional services, digital asset custody, crypto advocacy
Parent company: N/A
Key people: Brian Armstrong (CEO), Emilie Choi (COO), Alesia Haas (CFO), L.J. Brock (chief people officer), Paul Grewal (chief legal officer), Gregory Tusar and Max Branzburg (VPs)
Financing status: corporation
Coinbase is a public company based in San Francisco, known for its large remote-first team and global reach. The firm serves more than 100 countries and has over 4,200 people, offering trading, staking, and global transfers of crypto assets, among others. Its mission is to give over a billion people more economic freedom by providing secure crypto infrastructure and supporting onchain innovation.
Coinbase Global, Inc. was founded in June 2012 by Brian Armstrong and Fred Ehrsam. Armstrong was a former Airbnb programmer, while Ehrsam worked as a trader at Goldman Sachs.
They wanted to make buying and storing bitcoin simple for everyone. Their shared vision set the stage for what would become one of the world’s most recognized crypto companies.
The platform’s easy-to-use design helped it grow quickly in its first years. At first, users could only buy and sell bitcoin using bank transfers.
In 2013, Coinbase caught the attention of major investors and secured $25 million from Andreessen Horowitz, Union Square Ventures, and Ribbit Capital. This was one of the largest investments in a crypto firm at the time.
The company expanded its offerings by adding new cryptocurrencies and services for both individuals and institutions. By 2017, the crypto market was booming and bitcoin’s price soared to $19,000.
It became one of the busiest platforms as millions of new users joined. In April 2021, Coinbase made headlines by going public on Nasdaq under the ticker COIN, marking a milestone for the crypto industry.
After years as a remote-first company, Coinbase made news again in 2025 by leasing 150,000 square feet in San Francisco’s Mission Rock. This move came four years after closing its original headquarters at 430 California St. The new office is now the company’s largest, though it remains committed to a decentralized and remote-first approach.
Coinbase offers a broad suite of crypto products for individuals, businesses, and institutions. The platform is recognized for secure infrastructure, wide asset selection, and advanced tools for retail and professional users:
Coinbase is also known for strong compliance, global reach, and support for both new and experienced crypto users. The company provides strong security features and continues to expand its digital asset offerings.
Coinbase states that its culture is shaped by its mission to boost global economic freedom and guide daily choices. Below are specific principles and behaviors that they value:
According to Coinbase, its work environment challenges people to excel and rewards those who meet high standards. It also offers:
Coinbase describes itself as apolitical and focused on its mission, avoiding unrelated activism at work. The company states most roles are remote-first, with some in-person events to encourage collaboration. High expectations for results are set, and top performers receive strong rewards, while underperformance leads to a generous severance.
Brian Armstrong is the CEO and co-founder of Coinbase. He also co-founded NewLimit, a company focused on increasing human healthspan using epigenetic reprogramming.
Before these roles, Armstrong worked as a technical product manager at Airbnb. He holds bachelor’s and master’s degrees in computer science from Rice University.
Here are some of the key people leading Coinbase:
The leadership team is focused on increasing economic freedom worldwide and supporting Coinbase’s global mission.
In 2025, Coinbase played a central role in challenging the SEC’s lawsuit, which accused the company of running an unregistered securities platform. The case began in 2023 as part of a wider regulatory crackdown after the FTX collapse. By defending its business model and winning a likely dismissal, the firm helped set a possible example for resolving future regulatory disputes.
The company also supported its users by joining a Supreme Court challenge against the IRS’s demand for customer data. The firm resisted the summons as long as possible to protect user privacy before complying with the court order. This shows its ongoing efforts to balance regulatory demands with its clients’ privacy, which remains important as digital asset oversight evolves.
The electric vehicle maker has grown into a sizeable chunk of Cathie Wood's innovation ETF after an 80% rally.
The next step is approval for individual fund managers.
Investors may opt to buy the crypto direct as firms avoid 'staking' coins.
The stock trading platform is facing an enforcement action as the federal regulator continues to crack down on digital assets.
Handcuffed by regulation, crypto ETF issuers are stuck with virtual assets that inadvertently made their way into their wallets.
2024 outflows from her active strategies have totaled $2.2B so far, eclipsing redemptions from disappointed investors last year.
The firm's trading activity index shows equities in favor despite uncertain data.
The TAMP for blockchain-based alternative investments now offers advisors access to a digital asset index.
Bitcoin, which has jumped about 40% so far this year, pushed past $60,000 for the first time in more than two years Wednesday.
ETF demand continues to fuel growth for the cryptocurrency.
But web searches for the word 'bitcoin' have fallen back to bear-market levels, after spiking in the first half of January as bitcoin ETFs debuted.
Now that the hullabaloo over spot bitcoin ETFs has subsided, advisors need to decide what to do with them.
Advisors offer their opinions on investing in crypto now that the long-awaited bitcoin ETFs have started trading.
The exchange-traded funds will greatly increase access to the largest cryptocurrency.
Despite gains from regional banks and vaccine makers, Tesla and Nvidia were behind some of the largest losses.
