Truist Financial, with headquarters in Charlotte, provides banking and wealth services. This page features its history, leaders, culture, and recent moves.
Office address: 214 N. Tryon Street, Charlotte, NC 28202
Website: truist.com
Year established: 2019
Company type: financial services
Employees: 38,300+
Expertise: retail banking, commercial real estate, payments, small business banking, corporate banking, institutional banking, specialized lending, asset management, wealth management, capital markets, mortgage
Parent company: N/A
Key people: Bill Rogers Jr (CEO); Scott Stengel (chief legal officer); Brad Bender (chief risk officer); Amy Collins (executive); Brian Dowhower, Kathy Farrell, and Sherry Graziano (division heads); Mike Maguire (CFO)
Financing status: corporation
Truist Financial is a major US financial services company based in Charlotte. As of 2024, the company serves over 15 million clients and manages $531 billion in assets through more than 1,900 branches. Truist Bank, central to the company’s operations, delivers a wide variety of banking services for people and businesses.
Truist Financial was formed in 2019 when two major regional banks, BB&T and SunTrust, joined forces in a historic merger. The new company set up its headquarters in North Carolina and quickly became one of the largest financial services firms in the US.
Truist’s roots run deep, with BB&T tracing its beginnings to 1872 in North Carolina and SunTrust’s story starting in 1891 in Georgia.
The years that followed saw Truist Financial making bold moves and introducing new ideas. In 2020, the company launched Truist Ventures and debuted its signature purple logo which signaled a fresh identity.
The firm also pledged millions to COVID-19 relief efforts and rolled out digital tools like Truist Assist, an AI-powered virtual assistant, to improve client experience.
In 2024, the company sold Sterling Capital Management to Guardian Capital Group of Canada for $70 million. At the time, Sterling managed $76 billion in assets. The company also:
-- expanded its leadership institute
-- launched a financial education program for students
-- became the title sponsor of a PGA TOUR event in Charlotte
That same year, Truist Financial sold its insurance business for $15.5 billion and announced a $725 million commitment to hurricane recovery in Western North Carolina.
Truist Financial provides investment options designed for people, households, and companies:
Truist Financial helps clients become more informed investors with easy-to-understand guides and resources. The company also offers educational tools for both beginners and experienced investors.
Truist Financial states that its culture is built together by empowering teammates to live out its purpose and mission. The company reports that being purpose-led means striving for better and doing what’s right for clients. Truist lists the following as its core values:
The company also says that it supports growth, belonging, and flexibility for all teammates through a wide range of benefits:
Truist Financial’s support for teammates is matched by its focus on community impact. The company’s Truist Foundation partners with nonprofits to support career pathways and small business growth in local communities. Its focus includes economic mobility and investing in innovative solutions that help people and organizations thrive.
William H. Rogers Jr is the CEO and chairperson of Truist Financial. Before this, Rogers served as president and COO at Truist and earlier led a predecessor company as CEO and chairperson. He holds degrees from the University of North Carolina at Chapel Hill and Georgia State University.
Truist’s operating council is a team that supports Rogers in leading the company:
The leadership team says that they are focusing on meeting client needs and empowering teammates. Truist Financial aims to build stronger communities through practical care and action.
In 2024, Truist Financial highlighted its commitment to sharing knowledge and leadership wisdom through its people. The company supported leaders like Oscarlyn Elder, now head of investment management, as they shared insights on balancing client needs, team growth, and community involvement. This focus on leadership and education helps Truist grow diversity and drive future innovation.
In 2025, Truist Financial saw the departure of top advisor Mike Wood, who moved to Steward Partners with $502 million in assets. This was one of several high-profile advisor moves highlighted in the industry that year.
Such changes show how competitive wealth management is and why advisor relationships matter. Truist continues to focus on developing talent and supporting client needs for future growth.
The deal for Florida-based Fulcrum Partners will expand the footprint of the giant insurance broker’s registered investment adviser.
As several recent deals show, such as OneDigital's purchase of Truist's RPA business, banks offer retirement plan advisers a chance to grow their business.
The deal for Vertical Financial Group is the insurance giant’s second big purchase of a retirement plan adviser.
In the first week of the new year, eight significant deals involving advisory firms were announced and a total of $159.6 billion in assets changed hands. Among the buyers and sellers — including Hightower, Sageview Advisory Group and Aquiline Capital Partners — were some of the most significant names in the burgeoning RIA industry.
The deal follows other major announcements, including the purchase of Compass Financial Partners and a majority stake acquisition in Sageview Advisory Group
