Anthony Lancaster is the chief data officer at Osaic. With over 25 years of experience across the wealth management, insurance and annuities sectors, he directs the company's enterprise data infrastructure, artificial intelligence (AI) strategies and digital advisor platforms. Prior to joining Osaic's corporate leadership team, Lancaster worked extensively in insurance-affiliated financial services, including serving as a principal for Highland Capital Brokerage.
He holds both a Master of Business Administration (MBA) and a Master of Science in Management Information Systems (MS-MIS) from the University of Alabama at Birmingham.
The quality of AI ROI measurement depends on pre-deployment decisions around business outcomes, leadership alignment, and establishing trusted information, among other factors.