Ronnie Cox

Ronnie Cox is the Investment Director for Human Interest Advisors (HIA), an SEC-registered investment adviser that helps 401(k) plan customers provide their employees with diversified and affordable investment options. Ronnie is responsible for the investment manager search, selection, and monitoring process, market and economic commentary, developing analytical tools and reports, and other research projects. 

Ronnie Cox
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The new decumulation playbook: Expanding conversations beyond a single strategy
OPINION JAN 30, 2026
The new decumulation playbook: Expanding conversations beyond a single strategy

From annuities to TDFs and QLACs, knowing different retirement drawdown approaches can help advisors better educate and prepare plan participants for life beyond the workplace.

Why retirees underspend, and what advisors can do about it
OPINION SEP 16, 2025
Why retirees underspend, and what advisors can do about it

Helping retired clients get over their worst psychological tendencies will require a mix of reframing, product streamlining, and personalization, among other strategies.

Retirement investing is getting personal. Advisors must proceed wisely
OPINION MAY 20, 2025
Retirement investing is getting personal. Advisors must proceed wisely

With a wider menu of managed accounts coming in the 401(k) space, advisors must be prepared with a process to determine when more personalized service is a good fit for participants.