Advyzon takes personalized portfolios further in new TAMP partnership

Advyzon, a wealth tech provider focused on independent financial advisors and RIAs, has unveiled a partnership to improve the process of building personalized investment portfolios.

Under the partnership, Advyzon Investment Management, its proprietary turnkey asset management program, will support Nebo Wealth’s asset allocation and portfolio design platform for advisors.

“We were so excited to have the opportunity to serve as a foundational component for Nebo Wealth and help bring their turnkey platform to life,” said AIM CEO Lee Andreatta.

Compared to the typical approach of focusing on implementation – through custom indexing and tax management, for example – Nebo Wealth says it goes further with a “multi-period, shortfall optimization engine,” which builds portfolios that are designed around clients’ financial goals.

Rather than focusing on market volatility, it assesses risk based on the possibility that clients’ portfolios won’t produce the income and returns required to meet their financial needs at a particular point in time.

“The early-adopter Nebo advisors are having great success with personalizing client portfolios,” said Martin Tarlie, product lead at Nebo Wealth.

“However, many of these early adopters have been asking for an end-to-end solution to better streamline and automate the entire process, especially trading and rebalancing.”

Through its partnership with AIM, Nebo Wealth is integrating its asset allocation and portfolio design functions with Advyzon’s trading, rebalancing, billing, and reporting services, along with other capabilities.

With that integration, AIM says RIAs using the Nebo Wealth platform will have “an end-to-end solution … to streamline and automate the process of delivering personalized portfolios for each and every client at scale.”

AIM, which was launched in March 2022, provides a range of investment models for advisors that includes mutual funds and ETFs, tax-sensitive ETF solutions, ESG models, alternative investments, and direct indexing.

Roughly a year after its inception, Advyzon enhanced the platform with the addition of Nucleus, a model marketplace structured for unified managed accounts. The fintech firm bolstered its TAMP platform further last August by adding a handful of new asset managers including Fidelity Investments, Alpha Vee Solutions, KKM Financial, and Zacks Investment Management.

As wealth firms and advisors increasingly look to focus more on holistic planning and personalized client engagement, the TAMP space has grown at a breathtaking pace. According to an analysis by The Wealth Advisor, the top TAMP providers grew 67% on average last year even as investors lost $6 trillion in the markets.