Custodian

Displaying 41 results
Pershing announces (yet another) referral program
CUSTODIAN MAR 25, 2026
Pershing announces (yet another) referral program

Helping the growth of mega-RIAs overshadows technology as a custodial differentiator

Altruist pushes direct indexing downmarket with new personalization filters
CUSTODIAN MAR 18, 2026
Altruist pushes direct indexing downmarket with new personalization filters

With a $2,000 minimum and fractional shares, the custodian is bringing direct indexing to advisors serving client accounts below the traditional six-figure entry point.

By Andrew Cohen
Altruist expands Hazel AI with tax planning capabilities
CUSTODIAN FEB 10, 2026
Altruist expands Hazel AI with tax planning capabilities

New features promise faster analysis of client returns and documents, helping RIAs surface tax insights and produce planning outputs in minutes.

By Leo Almazora
How alternative RIA custodians support advisors in motion
CUSTODIAN FEB 04, 2026
How alternative RIA custodians support advisors in motion

Leaders at Axos and Betterment describe how integrated tech, hands‑on transition support, and modern workflows are helping to win over breakaway advisors.

By Leo Almazora
Altruist says Schwab referral changes are driving advisor inflows
CUSTODIAN JAN 28, 2026
Altruist says Schwab referral changes are driving advisor inflows

Nearly 5,700 advisors now use Altruist, which says “many, many advisors” have come to its platform after Schwab's squeeze on its RIA referral program.

By Andrew Cohen
Schwab joins Fidelity in credential-sharing crackdown; Pontera escalates Fidelity blame
CUSTODIAN NOV 10, 2025
Schwab joins Fidelity in credential-sharing crackdown; Pontera escalates Fidelity blame

As Schwab forces clients to reset credentials to curb third-party access, the 401(k) fintech Pontera maintains "Fidelity stands alone in its decision to lock out thousands of consumers from their own accounts."

By Andrew Cohen
Asset safeguarding: Protecting client wealth in economic downturns
CUSTODIAN OCT 08, 2025
Asset safeguarding: Protecting client wealth in economic downturns

RIAs need strong asset safeguarding strategies during economic downturns. Find out how to protect client portfolios and manage risk in the US market

By Mark Rosanes
Robinhood takes aim at Schwab, legacy custodians with TradePMR's Asset Match
CUSTODIAN SEP 23, 2025
Robinhood takes aim at Schwab, legacy custodians with TradePMR's Asset Match

"I think this is the exact time and perfect opportunity for TradePMR and Robinhood to do this because many custodians run retail businesses that compete directly with advisors for end-client relationships," TradePMR's Robb Baldwin told InvestmentNews.

By Andrew Cohen
Altruist CEO Jason Wenk on Future Proof, Ritholtz partnership, and Robinhood
CUSTODIAN SEP 12, 2025
Altruist CEO Jason Wenk on Future Proof, Ritholtz partnership, and Robinhood

InvestmentNews caught up with Altruist CEO Jason Wenk after his time at Future Proof to discuss the conference, Altruist's deal with Josh Brown's Ritholtz Wealth Management, and Robinhood's planned entry into the RIA custody market.

By Andrew Cohen
Schwab bumps up fee for RIAs using its referral service
CUSTODIAN FEB 12, 2025
Schwab bumps up fee for RIAs using its referral service

Schwab's referral program has not changed its fees in almost 20 years.

By Bruce Kelly
Pershing discussing move to control portion of broker-dealers’ cash.
CUSTODIAN FEB 06, 2025
Pershing discussing move to control portion of broker-dealers’ cash.

The clearing and custody giant is kicking the tires on new cash sweep plan with broker-dealer clients.

By Bruce Kelly
Can you have too many custodians?
CUSTODIAN AUG 28, 2024
Can you have too many custodians?

When going RIA, should you have one, two or eight custodians? Advisors share their experiences.

By Josh Welsh
Want to go RIA? Here's where to start
CUSTODIAN APR 24, 2024
Want to go RIA? Here's where to start

Prospective RIAs see the potential for more profit and flexible but there are some fundamentals you need to figure out first.

By Josh Welsh
Luma forges annuity management alliance with Pershing
CUSTODIAN APR 02, 2024
Luma forges annuity management alliance with Pershing

The partnership will unlock educational resources, analytics, and tools to help advisors manage annuity sales on Pershing’s platform.

By Leo Almazora
An RIA custodians list beyond the Big 3 
CUSTODIAN MAR 07, 2024
An RIA custodians list beyond the Big 3 

Both veteran and newbie RIA firms have a huge number of RIA custodians to choose from. Here’s a way to narrow it down for you

RIA custodian comparison: which one is right for you? 
CUSTODIAN MAR 07, 2024
RIA custodian comparison: which one is right for you? 

When choosing your RIA firm’s custodian, what qualities or factors should you look out for? Get to know more in this article

By Ramon Berenguer
How to choose the best RIA custodian 
CUSTODIAN MAR 07, 2024
How to choose the best RIA custodian 

How do you choose the RIA custodian that’s best for your firm? Here’s a guide on how to do it, along with advice from a couple of industry veterans

By Ramon Berenguer
SEC custody rules: what you need to know on upcoming changes 
CUSTODIAN MAR 05, 2024
SEC custody rules: what you need to know on upcoming changes 

The SEC recently proposed sweeping changes to the Custody Rule. Here’s a look at the Custody Rule and some of the proposed amendments

By Ramon Berenguer
Another new custodian enters the RIA market
CUSTODIAN OCT 19, 2023
Another new custodian enters the RIA market

Innovayte is targeting RIAs with $100 million to $800 million in assets and will be led by Catherine “Cat” Davies, a clearing and custody industry veteran.

By Bruce Kelly
How tuck-ins help advisory firms grow effectively
CUSTODIAN JUL 05, 2023
How tuck-ins help advisory firms grow effectively

The approach, which is commonly part of an independent advisor's succession plan, also offers smaller firms the chance to scale quickly and efficiently.

By Greg Heller