The pace of advisors going RIA is quickening, says Advisory Services Network’s Trey Prescott

The pace of advisors going RIA is quickening, says Advisory Services Network’s Trey Prescott
Trey Prescott
About a third of ASN’s launches this year have come from the wirehouse world.
OCT 27, 2026

More and more advisors have shifted over to the RIA model in 2026, according to Trey Prescott, director of business development at Advisory Services Network.

Speaking to InvestmentNews at the Schwab IMPACT 2026 event in Boston, Prescott explained that ASN has had 28 launches so far this year, up from about 23 last year.

“The smallest group was about $10 million in fee-based AUM, the largest was about $300 million,” said Prescott. “We’re working on a deal right now that’s about  $600 million to $700 million total.”

About a third of ASN’s 28 launches this year have involved firms that were formerly in the wirehouse environment, according to Prescott.

The Atlanta-based fiduciary RIA partners with firms that want independence. ASN also serves as a custodian for Charles Schwab, Fidelity, Pershing, Goldman Sachs, SEI, and AssetMark.

“We have advisors that are leaving the wirehouses … and leaving major broker dealers, who feel that they are being nickel and dimed,” said Prescott.

A recent report by recruiting and consulting firm Diamond Consultants found that wirehouse attrition at the big four Wall Street firms – Morgan Stanley, Merrill Lynch, Wells Fargo, and UBS, has been climbing in 2026.

The ASN director of business development said that he is seeing traction related to Fidelity’s recent $100 million custody minimum announcement.

“Since Fidelity made their announcement, we’re talking to 52 new groups,” he told InvestmentNews. “That’s all groups under $100 million … a lot of these groups are unbelievably great fits for us.”

The number of RIAs at the high end of the industry is also growing. Research released last week by Cerulli Associates said that the number of RIAs managing more than $5 billion in assets has almost doubled over the past five years, jumping from 194 to 343.

More goRIA

Schwab launches National RIA Day to recruit students into advisor industry
Schwab launches National RIA Day to recruit students into advisor industry

In partnership with the CFP Board, Schwab's February event sends advisors to college campuses amid a projected need for 70,000 new hires.

Schwab IMPACT 2026 kicks off in Boston
Schwab IMPACT 2026 kicks off in Boston

More than 6,000 people are expected to attend the event at the Thomas M. Menino Convention and Exhibition Center in Boston.

Advisor optimism on organic growth clashes with reality: SEI
Advisor optimism on organic growth clashes with reality: SEI

Data from SEI says 81% of advisors are bullish on their expectations to add new clients, despite underwhelming organic growth rates across the industry.

SEC 2027 exam priorities target RIA fees, cash management and M&A 
SEC 2027 exam priorities target RIA fees, cash management and M&A 

Examiners will probe economic conflicts, private fund valuations and amended Reg S-P compliance as super intelligence enters the agenda.

RIA M&A runs up to 5x reported totals, Steward Partners CEO says
RIA M&A runs up to 5x reported totals, Steward Partners CEO says

Steward executives say small succession deals and book buyouts go unreported, tilting RIA valuation data toward big firms.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor