Elements woos more fee-only advisors with XYPN tie-up

Elements is expanding its presence among fee-only financial planners through a new partnership with XY Planning Network, the independent advice and planning platform co-founded by Michael Kitces.

The collaboration promises to extend the reach and efficiency of more than 1,800 independent financial planners affiliated with XYPN by offering them privileged access to Elements' financial diagnostics technology at reduced rates.

Acknowledging the diverse needs of advisors at different stages of their careers, the partnership has introduced a flexible pricing model, with complimentary access for new entrants, scaled discounts for more established planning organizations, and the option for members to enter into month-to-month contracts to access Elements’ financial vitals software.

 “Doing financial planning for those in their 30s, 40s, and 50s, who are still working and may be decades away from retirement, is fundamentally different than the ‘traditional’ portfolio-centric focus of working with retirees and near-retirees,” Kitces, an established voice in financial planning and wealth technology circles, said in a statement.

"Advice conversations are less about how assets are invested, and more about whether the household has built and is maintaining healthy financial habits around their household cash flow and still-accumulating assets,” he said.

The partnership will also give XYPN advisors exclusive access to a comprehensive suite of training resources to refine client engagement and foster practice growth, with webinars and workshops led by stalwarts such as Carl Richards and Reese Harper, CEO of Elements.

“We’re excited to team up with XYPN, a like-minded organization that shares many of our core values,” Harper said. “Our goal at Elements is to ensure that quality financial advice is within reach for everyone who needs it.”