Advice-only financial planning is in demand

Episode 114

Episode Notes

Jeff takes the pod solo with his guest, Cody Garrett of Measure Twice Financial, who breaks down his “advice only” financial planning operation. They discuss the branding elements that go into providing paid financial advice for the anti-financial-adviser population. Cody lets us in on the success he has had advising these DIY investors, to the extent that he only works 10 hours per week. 

Guest Bio:

Cody Garrett is an advice-only financial planner passionate about helping families refine their path to financial independence (FI) as DIY investors. As a Certified Financial Planner™ professional, Cody specialize in comprehensive financial plan development, topic research, and personalized financial education. Cody believe that truly comprehensive financial advice can provide the clarity and confidence necessary for families to implement their own well-informed decisions.

Recent episodes
  • Episode 214
  • Sep 11, 2026

With Schwab and Altruist in the news, there’s lots happening in RIA custody world

Bruce this week chats with Andrew Cohen, InvestmentNews reporter, about Vanguard’s $4 billion purchase of Altruist and Schwab’s changing client referral program. What’s it mean for advisors?

With Schwab and Altruist in the news, there’s lots happening in RIA custody world
  • Episode 213
  • Aug 21, 2026

What’s new with Robb Baldwin and TradePMR?

Bruce this week chats with Robb Baldwin, founder and CEO of TradePMR, which Robinhood bought in 2024. What’s the firm’s strategy to expand as a custodian for RIAs?

What’s new with Robb Baldwin and TradePMR?
  • Episode 212
  • Aug 04, 2026

Stop building for someone else: A guide to enterprise value

Learn how independent advisors can move beyond income and build a wealth management practice worth owning

Stop building for someone else: A guide to enterprise value
  • Episode 211
  • Jul 30, 2026

What’s new with FINRA enforcement?

Bruce chats with veteran industry attorney Brian Rubin of Eversheds Sutherland about potential changes in the enforcement process FINRA uses to regulate broker-dealers.

What’s new with FINRA enforcement?