Ric Edelman's next move aims to bring advisers into digital assets

Episode 55

Episode Summary

Financial planning icon Ric Edelman, who created Edelman Financial Services in 1987 and merged it with Financial Engines in 2018 to create the mammoth Edelman Financial Engines, joins the podcast to share his plans now that he’s stepped down from daily duties at his namesake firm. Bruce and Jeff ask him about his efforts to help the financial services industry understand and embrace digital innovations like blockchain, Bitcoin and more.

Episode Notes

Guest interview Ric Edelman 1:10 to 39:35

  • What led to Ric stepping down at Edelman Financial Engines.
  • Why he’s winding down his nearly 30-year radio show this fall to create a new show.
  • How blockchain and Bitcoin will become as impactful as the internet for the financial services industry.
  • Where Ric stands on the prospect of a Bitcoin exchange-traded fund after six years of saying it’s on the way.
  • What caused Ric to write a book in four days after the events of 9/11.

Related links: 

Digital Assets Council of Financial Professionals

Edelman Financial Engines

Guest Bio 

Ric Edelman launched Edelman Financial Services in 1987, aiming to create a financial advice firm with a client-centric approach focused on providing financial help to everyday American families. He merged that firm with Financial Engines in 2018 to create Edelman Financial Engines with $270 billion in assets under management and 340 advisers. He’s also been host of the Ric Edelman Radio Show for more than 29 years. Three years ago he created RIADAC, the RIA Digital Assets Council, to teach financial professionals about blockchain and digital assets. 

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