More financial advisors are discovering direct indexing. Here’s why.

Ken Lassner, direct indexing lead product strategist at Northern Trust Asset Management, sits down with InvestmentNews anchor Gregg Greenberg to explain why direct indexing is taking off with high-net-worth investors.
  • Feb 17, 2026

Ken Lassner, direct indexing lead product strategist at Northern Trust Asset Management, sits down with InvestmentNews anchor Gregg Greenberg to explain why direct indexing is taking off with high-net-worth investors.

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