LPL Financial

2026 Advisor Growth Study: The Opportunity Within

OCT 22, 2026

The 2026 Advisor Growth Study (AGS) from LPL Financial reveals the behaviors, business practices, and growth drivers that consistently set top- performing advisors apart.

Built on seven years of structured data from more than 15,000 advisors, the AGS replaces intuition with data to define what actually drives sustainable growth. Focusing on net new asset growth (NNA), the 2026 AGS examines where growth really comes from.

The findings may challenge what you assume about your book — but it all points to areas within your control. By downloading this study, you'll learn:

  • Why NNA is the golden metric and one of the strongest indicators of business growth
  • Why top growers outperform peers by 14 percentage points in revenue growth
  • Where the widest growth gap lies

Download the full study to explore the findings and discover where opportunity may exist within your own business.

LPL Financial, Member FINRA/SIPC

Tracking # 1192171

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2026 Advisor Growth Study: The Opportunity Within