Absolute Engagement launches fintech to digitize client feedback

Absolute Engagement, the long-time provider of client feedback surveys, has stepped into the advisor fintech market.

The company launched the Absolute Engagement Engine to capture real-time input from prospects and clients as they interact with the various aspects of a wealth management firm. Rather than surveying a large group of clients about previous experiences, Absolute Engagement’s engine can capture what a single client needs, wants or feels at any given time as they work with an advisory firm.

The engine is rooted in a framework developed by Absolute Engagement founder and CEO Julie Littlechild, whose deep experience with surveys identified a clear gap in what advisors need from investor feedback.

“While advisors could use traditional surveys to capture high-level feedback at a point in time, it was difficult to uncover the real-time, one-to-one input that would drive authentic engagement,” Littlechild said in a statement. “The Engagement Engine makes that possible, automatically revealing what’s in the hearts and minds of prospects and clients to automatically trigger the appropriate actions in real time.”

The company claims that the input collected by the Engine can drive more meaningful interactions with leads, prospects and clients, while helping advisors learn more about their interactions with the firm over time. The Engine plugs into a firm’s existing workflows and enables advisors to respond to a client’s needs by automatically triggering the right action at the right time.

Joe Martin, chief client experience officer at Summitry, a San Francisco Bay area-based registered investment advisor with $2 billion in assets under management, said his firm has used Absolute Engagement for years to capture client feedback. However, the lack of real-time client input prevented the firm from updating its client review process, Martin said in the statement.

“The Engagement Engine allows our advisors to prepare for reviews more efficiently, supports strategic decision-making at the leadership level, and drives deeper engagement and referrals,” Martin said.

Absolute Engagement recently added Matt Brinker, managing partner at Merchant investment Management, to its advisory board to tap into his expertise on what exactly advisors are looking for with technology.

“Based on decades of experience and troves of data, [Littlechild] and her team have created something new, a client input flywheel that finally works for advisors, and their clients, to make one of the most valuable relationships in a person’s life even more valuable,” Brinker said in the statement.