Diversify launches wealth management partner platform with three RIAs

Financial advisors looking to monetize their practices now have a new option as Diversify launches a wealth management affiliation platform.

Diversify Wealth Management offers an employee-affiliation RIA, also known as the Partner Platform, and forms part of the Diversify Advisor Network which launched last month, alongside full-service broker-dealer DFPG Investments and independent RIA platform Diversify Advisory Services. The firm oversees more than $7 billion across the three platforms.

By adding a W-2 employee-affiliation-model RIA, the firm is offering advisors the opportunity to take a direct partnership in its Diversify Advisor Network.

“We’ve wasted no time executing our strategy of developing a multi-platform affiliation model – and there are more coming,” said Ryan Smith, co-founder, and CEO of Diversify Advisor Network. “We are focused on giving advisors choice and flexibility, in a boutique environment with institutional-quality resources. We strive to be the forever home for highly successful advisors, whether they want to retain their independence or monetize their practices through a more aligned channel.”

Three firms have joined Diversify Wealth Management at launch, with a combined $2.1 billion in assets. They are Caliber Wealth Management, FirstPurpose Wealth and Diversify, Inc., and the founders of each firm will serve on the board of the Diversify Advisor Network.

Stuart Matheson, chief strategy officer of the Diversify Advisor Network said that these acquisitions were very strategic.

“They each bring a unique expertise that will allow us to provide expanded services in a single framework. While Diversify Wealth Management advisors are technically W-2 employees, they aren't assets to us in some roll-up strategy,” he explained. “They are partners with significant equity stakes who are truly aligned and carefully selected. They want to capitalize on the value creation and improved client experience that the Diversify Advisor Network will provide.”