Fintech startup Sekond wants to bolster advisors’ private markets arsenal with liquidity monitoring tool

Fintech startup Sekond wants to bolster advisors’ private markets arsenal with liquidity monitoring tool
“It’s trying to help advisors, empower them in that conversation with their clients,” said Rasmus Goksor, CEO of Sekond.
APR 02, 2026

Fintech Sekond has launched a free liquidity monitoring tool that it says will boost advisors’ ability to provide advice to their clients at a critical juncture for private markets.

Sekond, which is a private markets intelligence platform, notes that, while private market investments such as private credit, real estate, and infrastructure, have become more widely available to individual investors, many of the investments are offered through structures that offer limited opportunities for withdrawals, such as interval funds and non-traded REITs.

As a result, the timing of withdrawals can depend on factors that are not always easy to see or understand, according to Sekond. The fintech also pointed to recent redemption restrictions across a number of high-profile funds that have brought this issue into sharper focus.

“What we are doing is basically giving advisors a free platform that they can log into,” Sekond CEO Rasmus Goksor told InvestmentNews. “Really, it’s trying to help advisors, empower them in that conversation with their clients – it’s essential for them.”

The tool monitors semi-liquid funds that invest in the private markets and encompasses private credit funds, REITs, tender offer funds and interval offer funds.

A shortfall around private market data has been flagged in recent years, with the issue even impacting fund managers. Last year research from CSC and Pure Profile found that almost half of limited partners said they are not receiving the level of detailed performance reporting need for informed decision making.

“As private credit, unlisted REITs and other private market investments have become more accessible to individual investors, the industry has had to evolve in how it communicates about liquidity,” said Kevin Clifford, retired Chairman and CEO of American Funds at Capital Group, in a statement provided by Sekond. “Advisors can no longer rely on periodic updates or assumptions about redemption availability - they need timely insight to guide client decisions responsibly.”

Sekond was founded by Goksor and launched in November 2024. Goksor is also the co-founder of the private equity tech startup Cobalt, which was acquired by Hamilton Lane and FactSet in 2021.

Latest News

Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans
Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans

Wells Fargo adds two bank-channel recruits, UBS lands a JPMorgan Chase veteran, and a multi-family office lifts Atlas past $1B

Advisor mom’s son used her password to log into clients’ accounts, sell deal with conflicts, according to Washington state
Advisor mom’s son used her password to log into clients’ accounts, sell deal with conflicts, according to Washington state

“The state comes down on you in years when you make 40% returns for clients,” said Bill Swayne, the advisor and son of Candace Swayne.

Osaic in talks with Anthropic as AI reshapes advisor workforce
Osaic in talks with Anthropic as AI reshapes advisor workforce

The Independent broker-dealer giant has had “active conversations” with the Claude maker, which is days away from its expected IPO

The retirement milestone advisors aren't tracking
The retirement milestone advisors aren't tracking

For Gen X clients entering life after work, answering the financial question isn't enough to solve the entire retirement equation.

Wealthtech firms target stock pay, pensions and heirs for advisors
Wealthtech firms target stock pay, pensions and heirs for advisors

Tools from Grantd, Income Lab and Healthspan Wealth aim to keep RIAs involved in clients’ biggest money decisions

SPONSORED Best Practices for Engaging Women Around Alternatives

Growing wealth, evolving priorities, and untapped opportunities are reshaping how women approach long-term investing.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.