New York-based fintech Simon Markets, which offers a digital adviser platform for structured products, will add alternative investments to its platform through an agreement with Strategic Alternative Funds Group, the New York-based parent of +Subscribe, a digital order management system for alternative products.
The companies said in a release that they have created “the wealth industry’s first marketplace that allows financial professionals to manage all their alternative investments on a single end-to-end platform.”
These alternative investments include private equity, private credit, real estate, venture capital, hedge funds and registered alternative funds.
The platform will deliver product analytics, education and investment lifecycle management for private and registered funds from a range of leading asset managers, as well as provide order management, the companies said.
More than 50 wealth management firms have access to the Simon platform, the companies said.
Simon Markets, which was spun off by Goldman Sachs, raised $100 million in July in a funding round led by WestCap.
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