Invesco, Barings forge retail private credit-tie up

Invesco, Barings forge retail private credit-tie up
The partnership pairs the fixed-income muscle of MassMutual's asset management arm with Invesco's US wealth distribution network.
APR 22, 2025
By  Bloomberg

Invesco Ltd. is teaming up with MassMutual’s asset-management arm to sell private credit investments to everyday investors, becoming the latest traditional money manager to expand deeper into the market for alternative assets. 

The partnership is intended to combine the fixed-income abilities of MassMutual subsidiary Barings with Invesco’s distribution network across US wealth markets, the companies said in a statement Tuesday. The tie-up will initially focus on private credit and will expand later, they said. 

Barings has about $442 billion in institutional and insurance client assets. MassMutual is Invesco’s largest shareholder and will commit $650 million in capital to start.

“We believe our complementary capabilities will create a formidable combination helping us deliver unique income solutions for the US Wealth segment,” Andrew Schlossberg, president and chief executive officer of Invesco, said in the statement. Invesco managed about $1.8 trillion at the end of March.

Traditional managers of stocks and bonds as well as leading private equity firms have been angling for a bigger share of the market for wealthy and everyday US investors. 

Blackstone Inc. is teaming up with Vanguard Group and Wellington Management Co., while Capital Group is partnering with KKR & Co. BlackRock Inc., meanwhile, acquired leading managers of private credit and infrastructure assets and is beginning to introduce private assets into model portfolios in the wealth market.

Invesco and MassMutual also announced a repurchase of $1 billion of Invesco preferred stock.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.