MassMutual continues to advance its commitment to unlocking alt investment opportunities for advisors with a new partnership though its IBD subsidiary.
The firm announced Tuesday that it has partnered with SUBSCRIBE, adopting its alternative investment platform to streamline and centralize private market offerings for financial advisors affiliated with MML Investors Services.
The move is aimed at enhancing the advisor experience while expanding investment options for clients in the alternative investment space.
“This is yet another example of our desire to elevate the advisor and client experience to set them up for a more successful future when allocating to alternatives,” said Vaughn Bowman, head of wealth management at MassMutual, in a statement Tuesday.
Highlighting the firm’s focus on “providing options to advisors to help clients secure their future,” Bowman said the SUBSCRIBE platform’s quality alternative investments” will play a role in bolstering MassMutual’s shelf of offerings.
The SUBSCRIBE platform allows advisors to access a range of private market products, including private equity, private credit, real estate, and hedge funds.
The system also integrates seamlessly into firms’ existing software ecosystems, offering document processing support for 1031 Exchange funds, exchange funds, SMAs, and other direct or feeder private fund offerings.
It also offers compliance features including advisor monitoring, registration validation, and account suitability checks, helping firms maintain regulatory standards around investment concentration limits and state-specific restrictions for fund investments.
“Our platform’s ability to integrate seamlessly with large complex wealth organizations … positions them, their clients, and fund manager partners for success,” said Rafay Farooqui, founder and CEO of SUBSCRIBE.
Earlier this year in May, MassMutual struck up similar partnerships with CAIS and iCapital, giving advisors under MML Investors Services access to an expanded product menu of alternative funds as well as structured notes and annuities.
The firm’s efforts to support advisors this year extend to other areas as well. In April, MML Investors Services disclosed to the SEC that it was introducing a new “advisor growth bonus” for those who increase net assets across select areas of the firm’s business.
“This new program recognizes new non-proprietary business on our open-architecture platform and is one of many ways that MassMutual is investing in its wealth management business,” a MassMutual spokesperson told InvestmentNews by email at the time.
From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.
Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.
“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.
Sellers shift focus: It's not about succession anymore.
Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.
