How to better connect with clients through nostalgia marketing
As trends are pushing firms to become more tech savvy, an opportunity emerges to stand out from the crowd by embracing the old.
How advisers can get the most out of video
In the past few years, online video has become an entrenched part of the marketing landscape. In January,…
A 3-tier approach to client service
Many advisory firms working with retirees today are looking at their client base with concern. Even if they…
How to measure your social media presence and boost results
Social media expert and 40 Under 40 honoree Kristen Luke on how to measure the value of your social media presence. Hint: Don't get too hung up on raw numbers.
Get more out of your press release (yes, press release) with video
Releases should have no place in a technology blog but they can play an important role in a digital marketing strategy.
Time to jump on the Yelp bandwagon? Not so fast!
You'll need to calculate the risk before jumping on the Yelp bandwagon. For some firms, building out a Yelp marketing campaign will seem like a no-brainer. But for others, the downside may outweigh the upside. Kristen Luke weighs the pros and cons.
The new rules of Facebook marketing
If you want people to see your company's content, you'll have to pay.
How much should you spend on a new website?
Many factors play into the cost of a website. Here's a guide to get you closer to an answer.
Don’t blanch: Social networks can be good for your company
Enterprise social networks can be used in myriad ways. By fostering communications and easing knowledge sharing, they ultimately can boost productivity and profitability. And that's a good thing.
Facebook’s five-star ratings: The end of business pages for advisers?
Should you be nervous about the social media giant's new rating system that allows users to evaluate your business? In a word, yes.
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