A brand that no longer represents who you are - or worse - holds you back from attracting talent or growing your client base, isn't serving your future. And while it takes courage to rebrand, it's also one of the most strategic investments a firm can make.
Firms need to support advisers as they learn to be the rainmakers of the future. It certainly won't happen overnight, but it will happen if there is a continuing commitment to change – both on the part of the firm, and the adviser. Check out four simple steps for success.
