What if I were to tell you that my firm had empirical data that clearly highlight a basic fact: Attracting affluent individuals is actually quite simple. I know, it's hard to believe.
By now, everyone with a pulse is aware that the game for financial professionals has changed, and an entirely new set of rules has evolved.
The financial health of many affluent families isn't good. That is why most of these families are open to a second opinion regarding their finances.
The trust factor within the world of financial services has been nuked — “getting Madoffed” is replacing “Ponzi scheme,” clients have become numb with fear and the adviser-client relationship will never be the same.
