Survey finds 56% of affluent have charitable giving strategy
BNY Mellon says most investors, particularly Gen X and millennials, want their adviser to understand their values.
Charitable giving is top of mind for most affluent individuals, according to a study by BNY Mellon Wealth Management, which found that 56% of the affluent currently have a charitable giving strategy and 22% would consider adopting one.
The top two motivators for giving are personal satisfaction and personal connections, the survey found, with 91% of those surveyed agreeing that a charitable giving strategy is a part of their overall wealth strategy.
Most investors, particularly Gen X and millennials, want their wealth adviser to understand their values, BNY Mellon said in the study.
[MORE: Charitable giving continues upward trajectory]
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