Office address: 250 W. Nottingham, Suite 300, San Antonio, TX 78209
Website: sendero.com
Year established: 2008
Company type: financial services
Employees: 45+ (2025)
Expertise: wealth management, investment advisory, portfolio management, family office services, financial planning, alternative investments, estate and tax planning, foundations and philanthropy, multigenerational legacy training, risk management
Parent company: Sendero Partners Key people: Elizabeth Crawford (CEO), Ian Sale (president), Edward Hart (chair), John Rowsell (chief investment officer), Kristina Craig (CFO), Amaury de Barros Conti (VP), Tara Maxwell (Family Engagement founder)
Financing status: privately held
Sendero Wealth Management (Sendero) is a partner-led, SEC-registered investment advisory firm in San Antonio, TX. It manages $7.4 billion in AUA for nearly 370 clients as of December 31, 2025. Sendero provides investment advisory, family office, and philanthropy services to families, entrepreneurs, and institutions.
Sendero's story originally started in 1995, years before the firm took its current name. Fred Middleton and Roy Trice, two investment professionals at PaineWebber, founded Redstone Consulting Group that year.
The group operated under PaineWebber until 2000, when it split off as an independent San Antonio-based affiliate. Redstone grew quickly from there and reached over $2 billion in AUM by 2007.
Redstone's steady growth set the stage for a bigger move. Middleton, Trice, and their team split from Redstone in 2008 to form Sendero Wealth Management.
The new firm set up shop in San Antonio as a privately owned, partner-led operation. Sendero then added family office services in 2009 to help clients manage wealth beyond just investments.
Sendero's next chapter began in 2012 when the firm started planning for its future leadership. Elizabeth Crawford and Edward Hart joined as partners that year to help lead the transition.
Crawford became CEO in 2017, and Hart took over as president that same year. The company also launched Family Engagement and Foundations & Philanthropy in 2017, followed by The Women's Initiative in 2018.
More leadership changes came in the next few years as the company kept growing. Roy Trice and John Rowsell became partners in 2018, and Tara Maxwell and Amaury de Barros Conti followed in 2020. Sendero crossed $4 billion in AUM that same year.
InvestmentNews then named the firm in its 2024 Top Independent High-Net-Worth Advisors list for the Southwest region. The list features RIAs that serve HNW clients and manage at least $100 million in AUM.
Sendero Wealth Management is part of a group of entities under the Sendero name:
Sendero Partners owns 88.4 percent of Sendero Wealth Management as of December 2024. A passive client investor holds the remaining 11.6 percent.
Sendero offers six service areas, each with direct partner involvement:
Sendero Wealth Management operates as a fiduciary and uses an open-architecture approach to select investment managers. Alternative investments are available through affiliate Sendero Securities, a FINRA/SIPC-member broker-dealer.
Sendero Wealth Management describes itself as a majority-employee-owned, partner-led firm where two-thirds of staff work directly with clients. The company says it builds its team around five core values:
Sendero's job postings describe a collaborative, multi-office workplace with over 40 employees. The postings list these employee benefits:
Sendero Wealth Management also launched Foundations & Philanthropy in 2017 to help clients manage foundations and charitable giving.
Elizabeth Flavin Crawford is a partner and CEO at Sendero and founded The Women's Initiative in 2018. She joined as managing director in 2012 and became CEO in 2017, with nearly three decades in asset management. Crawford holds a BA in psychology from Boston University and co-founded a national peer group of women CEOs.
Crawford leads Sendero Wealth Management alongside other partners:
The company says its partners are directly involved in client work and firm-level decisions. Sendero Wealth Management also says two-thirds of its staff work in client-facing roles.
Sendero Wealth Management sold most of its position in Liberty Broadband, a Nasdaq-listed broadband company, during Q4 2025. The 81.4 percent cut, reported in the firm's SEC filing, is part of how Sendero actively manages client portfolios. This type of rebalancing will keep shaping how it handles client assets in the years ahead.
Alongside that move, Sendero grew its stake in Salesforce, a major cloud software provider, by 13 percent. The firm's Q4 regulatory filings, disclosed in early 2026, confirmed both the sale and the added position. Both moves show the firm shifting its portfolio mix across sectors.
