Office address: 1307 Point Street, Baltimore, MD 21231
Website: troweprice.com/en/us
Year established: 1937
Company type: financial services
Employees: 8,000+
Expertise: asset management, mutual funds, retirement planning, active ETFs, target date funds, fixed income, multi-asset strategies, alternatives, institutional investing, financial advisory
Parent company: T. Rowe Price Group, Inc.
Key people: Robert Sharps (CEO); Jennifer Dardis (CFO); Kimberly Johnson (COO); Arif Husain, Sébastien Page, Justin Thomson, and Eric Veiel (chief investments officers)
Financing status: corporation
Headquartered in Baltimore, T. Rowe Price is a financial services company with $1.77 trillion in AUM as of 2025. The company offers mutual funds, active ETFs, retirement planning, and investment advice to clients in 58 countries. It is known for its active management, research-driven approach, and strong focus on retirement solutions.
T. Rowe Price began in 1937 in Baltimore, Maryland when it was founded by Thomas Rowe Price Jr. The company put clients first by charging fees based on assets, not commissions. This approach set the firm apart from other companies in the industry.
The firm’s first investment fund launched in 1950. By the 1960s, T. Rowe Price had expanded its team and developed a reputation for careful research and long-term thinking. The company stayed in Baltimore, choosing not to move to Wall Street, which helped retain its independent spirit.
The company became known for its growth stock theory and focus on diversification. In 1960, it launched the New Horizons Fund, which invested in small, fast-growing companies.
The firm started investing in emerging markets in 1985, well before many others, and launched its first dedicated emerging markets strategy in 1990. In 2002, it became a pioneer in target date investing, offering solutions that adjust over time to help people prepare for retirement.
The company faced many market ups and downs, from the dot-com crash in the early 2000s to the global financial crisis in 2008. T. Rowe Price avoided risky trends and focused on research and risk management, helping it weather tough times.
In 2020, it launched its first actively managed ETFs to meet changing investor needs. Then in 2021, it expanded into alternative credit markets by acquiring Oak Hill Advisors.
In 2025, T. Rowe Price announced job cuts across the firm after several years of client outflows. The company is closing some smaller strategies and offering support to affected employees as it works to return to organic growth. Despite these challenges, the firm continues to look ahead and adapt to the needs of investors in a changing market.
T. Rowe Price provides investment products designed to fit specific client goals:
T. Rowe Price is also recognized for its collaborative research culture and commitment to long-term performance. The firm’s professionals work together to identify opportunities and risks, aiming to deliver steady results in all market conditions.
T. Rowe Price states that an inclusive workplace is a core value and supports associates reaching their full potential. According to the firm, all employees are seen as leaders and benefit from a collaborative environment focused on respect and growth.
The company also highlights a range of benefits for its staff:
T. Rowe Price reports that associates volunteered 34,000 hours globally and supported many nonprofits. The firm, along with the T. Rowe Price Foundation, directed $13.1 million to community giving and partnerships. In 2025, 40 percent of associates donated or volunteered to help drive positive change.
Robert W. Sharps, CFA is chair of the board, CEO, and president at the firm. Sharps joined the company in 1997 as an analyst focused on financial services stocks in the US Equity Division. He holds a bachelor’s degree from Towson University, an MBA from The Wharton School, and is a chartered financial analyst.
Today, the firm's key staff continues T. Rowe Price’s tradition and guides its active management and culture of integrity:
The executive team, led by Rob Sharps, focuses on building long-term value for clients. Investment leaders support teams worldwide and help position portfolios for future growth.
T. Rowe Price released a white paper showing that many Americans do not fully understand Social Security benefits. The company used its 2024 Retirement Savings and Spending Study to highlight these knowledge gaps and low confidence in the system. The firm uses these insights to guide clients and advisors on retirement planning.
In 2025, the firm partnered with Goldman Sachs to develop new investment solutions for retirement and wealth clients. It will blend its retirement expertise with Goldman’s private market knowledge to launch co-branded target-date strategies and model portfolios. This partnership positions T. Rowe Price to expand its offerings and better serve clients as demand grows for alternative investments and tailored advice.
Although top mutual fund managers increased their advertising budgets by 20% last year, to almost $231 million, overall ad spending on mutual fund products — by all types of financial providers — declined by about 14%.
The sudden burst of stock market volatility this summer has sparked a finger-pointing exercise that assigns much of the blame to an obscure rule change that makes it easier for traders to sell stocks short.
CHICAGO — Pension consultants and third-party administrators want bundled providers, including industry giants such as Vanguard and Fidelity, to disclose their revenue-sharing arrangements with affiliated service providers, but the bundled providers are balking.
One year after the passage of the landmark Pension Protection Act, which made federal tax breaks for Section 529 college savings plans permanent, the programs are approaching “critical mass,” according to the head of the College Savings Plan Network.
BOSTON — Say goodbye to the Green Mountain Boy. As part of an ambitious growth strategy designed to get its mutual funds noticed by distributors, Montpelier, Vt.-based Sentinel Asset Management Inc. is retiring its decades-old icon.
The debate over abolishing or reforming the practice of soft dollars to curb perceived conflicts of interest was reopened recently, and some industry experts are considering the potential effect on hedge funds should the discussion reach Congress.
Mutual fund companies seem to be willing to challenge corporate management on some governance issues, but there still is a way to go before they will be seen as pulling their weight.
Mutual funds continue to support the lion's share management-backed proposals that determine how top executives are paid, according to a new report.
BOSTON — The Charles Schwab Corp., T. Rowe Price Group Inc. and OppenheimerFunds Inc. are among firms exploring ways to add a guarantee to life cycle funds — providing investors with an income stream in retirement.
Many top executives at large financial services companies saw a big jump in pay last year.
Increasingly popular target date funds may be missing the mark because they are too narrowly constructed and make incorrect assumptions about participant behavior, according to industry insiders and new research.
T. Rowe Price Group today announced that its first-quarter earnings rose 22% and that its assets under management reached a new record.
The mutual fund giant said that it has started offering 401(k) plans an online platform that participants can use to purchase annuities.
Hedge fund shares fast are becoming an important source of new donations for the Vanguard Charitable Endowment Program.
