Wealth Enhancement Group

Office address: 505 Highway 169 North, Suite 900, Plymouth, MN 55441
Website: wealthenhancement.com
Year established: 1997
Company type: financial services
Employees: 1,300+
Expertise: retirement income planning, investment management, risk management and insurance, tax strategies, estate planning, financial planning, employee retirement account management, trust services, tax preparation, business owner consulting
Parent company: N/A
Key people: Jeff Dekko (CEO), Jim Cahn (chief strategy officer), Michelle Brownstein (chief new client development officer), Kelly Windorski (CFO), Bill Rice (chief legal officer), Joe Dieckhaus (CCO), Dawn Elmore (chief people and productivity officer)
Financing status: private equity-backed

Wealth Enhancement Group (WEG) is a Plymouth-based registered investment advisor and one of the fastest-growing RIAs in the US. The firm uses a team-based model called the Roundtable, which pairs local advisors with specialists in six core service areas. It has more than 1,300 employees and 165 local advisory offices, with over 100 mergers completed.

History of Wealth Enhancement Group

WEG traces its roots to a shared office in Minneapolis during the mid-1990s. Four financial professionals with different specialties discovered they shared a common belief about client service.

They noticed many clients struggled to coordinate multiple advisors, accounts, and financial relationships on their own. The four advisors decided to team up, and in 1997, they founded Wealth Enhancement Group.

Building momentum

A leadership shift in the early 2000s set the stage for the company’s rapid growth. Wealth Enhancement Group hired Jeff Dekko as CEO in 2003.

By 2005, the firm had reached $1 billion in AUM. It began expanding into new states in 2010 and crossed the $4 billion AUM mark by 2013.

Expanding services

It soon looked beyond asset growth to broaden its offerings. WEG added its first custodial referral partner in 2015 to support its advisors. A year later, it introduced tax and consulting services to meet a wider range of client needs.

Wealth Enhancement Group’s recent milestones

The company exceeded $100 billion in AUM in 2024 and expanded to 165 offices nationwide by 2025. Wealth Enhancement Group made its first 2025 acquisition with the Capstone Team from Capstone Wealth Advisors. The deal marked another step in WEG’s continued nationwide expansion.

Four WEG teams also earned spots on the InvestmentNews 5-Star Wealth Management Teams 2025 list. The recognition honored the firm for its industry impact and commitment to meeting client needs.

Wealth Enhancement Group’s products and services

WEG offers financial services through its team-based Roundtable™ model:

Core wealth management services

• retirement income planning: prepares clients for post-work income needs
• investment management: builds and oversees client portfolios
• risk management and insurance: protects against financial loss
• tax strategies: minimizes tax burdens through planning
• estate planning: prepares wealth transfer to heirs
• financial planning: maps out long-term financial goals

Specialized solutions

• employee retirement account management: handles retirement accounts for employees
• trust services: administers trusts
• tax preparation: prepares and files tax returns
• business owner consulting: advises owners on financial decisions

Business services

• plan sponsor guidance: supports employers with retirement plan management
• plan participant education: teaches employees about retirement options
• employee benefits programs: helps design workplace benefits packages

The firm operates as a fiduciary and puts client interests first. Its 3-step UniFi™ process helps keep financial plans organized and easy to manage.

Culture and corporate values

Wealth Enhancement Group encourages new ideas and internal entrepreneurship. Teamwork drives growth and progress, according to the company. Its core values include:

• drive
• teamwork
• clarity
• compassion
• integrity
• inclusion

The firm backs its advisors with a nationwide network of specialists. It states a commitment to both staff and local communities. Wealth Enhancement Group employee benefits include:

• health coverage: medical, dental, vision, life insurance, and disability plans
• financial wellness: 401k with 3 percent match, profit sharing, HSA, and FSA
• work flexibility: remote options, flexible schedules, and paid time off
• family leave: parental leave and caregiver leave with paid benefits
• wellness programs: employee assistance, Wellbeats digital fitness, and critical illness coverage
• community giving: nationwide Day of Service and charitable matching to nonprofits
• additional perks: mentor programs, pet insurance, fun culture, and travel support

Beyond benefits, Wealth Enhancement Group supports inclusion through employee resource groups and a focus on women in advisory roles. This effort earned recognition when two of its advisors made the InvestmentNews $100M Club: Top Female Advisors 2025 list. Women make up less than 30 percent of advisors nationwide, making the achievement stand out.

About CEO Jeff Dekko and key people

Jeff Dekko has served as CEO of Wealth Enhancement Group since 2003 and brings more than 35 years of experience. Dekko previously held strategy and marketing roles at Fortune 500 companies like General Mills. He earned his MBA in finance and strategy from the University of Chicago Booth School of Business.

Dekko is supported by a leadership team that helps guide Wealth Enhancement Group:

• Jim Cahn serves as chair of the investment committee and chief strategy officer, overseeing the company’s investment decisions and long-term strategy
• Michelle Brownstein is chief new client development officer, a CFP® focused on firm growth and client acquisition
• Kelly Windorski is CFO, a CFA® managing financial operations in Plymouth, MN
• Bill Rice is chief legal officer, a JD handling legal affairs in Plymouth, MN
• Joe Dieckhaus is chief compliance officer, a JD overseeing regulatory compliance at Wealth Enhancement Group
• Dawn Elmore is chief people and productivity officer, an SPHR leading HR from the Jacksonville area

The leadership team at Wealth Enhancement Group equips advisors with tools and resources for financial planning. This support allows advisors to stay focused on serving clients.

The future at Wealth Enhancement Group

WEG gained recognition when advisor and SVP Laura Mattia made the InvestmentNews Hot List 2025. The November list honored financial professionals who guided clients through a challenging year and provided access to sophisticated investments. The achievement reflects the firm’s focus on helping investors handle market shifts in the years ahead.

WEG also grew its reach in late 2025. Wealth Enhancement Group acquired Spectrum Wealth Management, an Irvine-based RIA with more than $182 million in client assets, in December. The deal adds tax planning expertise and brings the company’s California office count to 20, signaling further growth ahead.

The latest Wealth Enhancement Group news