US-EU trade deal looking likely but bloc wants concessions

US-EU trade deal looking likely but bloc wants concessions
Sectoral adjustments are sought by European negotiators.
JUL 01, 2025
By  Bloomberg

by Jorge Valero and Alberto Nardelli 

The European Union is willing to accept a trade arrangement with the US that includes a 10% universal tariff on many of the bloc’s exports, but wants the US to commit to lower rates than that on key sectors such as pharmaceuticals, alcohol, semiconductors and commercial aircraft. 

The EU is also pushing the US for quotas and exemptions to effectively lower Washington’s 25% tariff on automobiles and car parts as well as its 50% tariff on steel and aluminum, according to people familiar with the matter. 

The European Commission, which handles trade matters for the EU, views this arrangement as slightly favoring the US but still something it could agree to, said the people, who spoke on the condition of anonymity. 

The EU has until July 9 to clinch a trade arrangement with Donald Trump before tariffs on nearly all of the bloc’s exports to the US jump to 50%. The US president has imposed tariffs on almost all its trading partners, saying he wanted to bring back domestic manufacturing, needed to pay for a tax-cut extension and stop other countries from taking advantage of the US.  

A commission spokesperson declined to comment on the status of the negotiations but confirmed that a negotiating team was in Washington and would be joined by the EU’s trade chief, Maros Sefcovic, on Wednesday.  

“We are fully and deeply engaged in negotiations — a negotiated, mutually beneficial solution remains our preferred outcome,” the spokesperson said. “In case a satisfactory outcome is not found, all instruments and options remain on the table.”  

The S&P 500 quickly lost 12 points seconds after the report, before subsequently rebounding. The Stoxx Europe 600 Index was up 0.6% by 9:02 a.m. in London. 

“Hope of a trade deal between the EU and the US is fueling optimism across markets,” said Vincent Juvyns, chief investment strategist at ING in Brussels. “Investors are taking the view that the glass is half full rather than half empty.” 

In 2024, the EU exported €52.8 billion ($62.2 billion) worth of cars and car parts to the US, its largest export destination, according to data compiled by the EU and analysts at ING Groep NV. The bloc exported €24 billion of steel and aluminum to the US, led by Germany, Italy and France, data from the Vienna Institute for International Economic Studies show. 

The EU and US are increasingly confident that an interim agreement can be reached by July 9 to allow negotiations to continue beyond the deadline, Bloomberg reported earlier. Any accord would cover tariff and non-tariff barriers, purchases of key US goods and would outline additional areas for cooperation, according to the people.  

The bloc continues to believe that an agreement in principle remains the best-case scenario, but officials have been unable to clarify for how long any such interim arrangements would last as negotiations continue. 

The commission also wants to make sure that the current sectoral tariffs that the US has in place — such as on cars and metals — as well as future tariffs Washington is planning, are addressed up front, two of the people said.  

The EU is looking to address non-tariff barriers mostly through its simplification agenda and has proposed exploring strategic purchases in several areas, such as liquefied natural gas and artificial intelligence technologies. The bloc is also open to working with the US on common economic security challenges. 

The EU estimates that US duties now cover €380 billion, or about 70%, of its exports to the US. 

The commission told member states on Monday that the bloc had received a proposal from the US covering tariffs, non-tariff trade barriers and areas of strategic cooperation, said the people. Specific details on the American offer, such as potential tariff rates, were not shared with member states, the people added. 

Officials set out four potential scenarios ahead of next week’s deadline: a deal with an acceptable level of asymmetry; an unbalanced US offer that the EU could not accept; extending the deadline to allow negotiations to continue; or Trump walks away from talks and hikes tariffs, said the people.  

The last scenario would most likely see the EU retaliate with all its options, said the people. 

In parallel to the negotiations, the bloc continues to prepare countermeasures should the talks yield an unsatisfactory outcome. 

The EU has approved tariffs on €21 billion of US goods that can be quickly implemented in response to Trump’s metals levies. They target politically sensitive American states and include products such as soybeans from Louisiana, home to House Speaker Mike Johnson, as well as agricultural products, poultry, and motorcycles. 

The bloc has also prepared an additional list of tariffs on €95 billion of American products in response to Trump’s so-called reciprocal levies and automotive duties. They would target industrial goods including Boeing Co. aircraft, US-made cars, and bourbon. The EU is also consulting member states to identify strategic areas where the US relies on the bloc, as well as potential measures that go beyond tariffs such as export controls and restrictions on procurement contracts. 

The EU, which has been seeking a mutually beneficial deal, will assess any end result and at that stage decide what level of asymmetry it’s willing to accept, Bloomberg previously reported. 

Latest News

SEC charges barred ex-Merrill broker behind Bain Capital investment fraud
SEC charges barred ex-Merrill broker behind Bain Capital investment fraud

The Texas-based former advisor reportedly bilked clients out of millions of dollars, keeping them in the dark with doctored statements and a fake email domain.

Trump's tax bill passes senate in hard-fought victory for Republicans
Trump's tax bill passes senate in hard-fought victory for Republicans

The $3.3 trillion tax and spending cut package narrowly got through the upper house, with JD Vance casting the deciding vote to overrule three GOP holdouts.

Advisor moves: LPL adds ex-Osaic advisor in Fresno, RBC plants a new stake in Nashville
Advisor moves: LPL adds ex-Osaic advisor in Fresno, RBC plants a new stake in Nashville

Meanwhile, a Minnesota-based advisor from Edward Jones has found a new home within Osaic.

RIA news: Focus expands down under, Mercer welcomes women-led RIA
RIA news: Focus expands down under, Mercer welcomes women-led RIA

Meanwhile, Carson Group extends its acquisition strategy with a Maryland-based advisory practice.

'Independence Series': Staff up before taking off
'Independence Series': Staff up before taking off

Financial advisor Craig Robson shares the lessons he learned after leaving Merrill Lynch to set up his own practice in the fourth installment of InvestmentNews' new 'Independence Stories' series.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.