US ETFs served up another hearty helping of fresh assets in November, underscoring that investors are broadening their allocations beyond traditional US equity exposures.
According to State Street Investment Management, US-listed ETFs gathered $140 billion during the month, boosting year-to-date inflows to $1.25 trillion and putting the industry on pace to exceed $1.4 trillion in 2025, a new annual record.
“Global stocks (+19%), bonds (+8%), and commodities (+16%), poised to have their best annual performance since 2019, are all outperforming cash (+3.9%) at the same time in 2025,” said Matthew Bartolini, global head of research strategists.
The synchronized performance has helped fuel interest outside the US but domestic equity ETFs still saw more than $70 billion in November, but international developed exposures drew more than $11 billion, maintaining a record-setting inflow streak, while emerging market ETFs added over $7 billion in their fourth-best month ever.
The broadening shift comes as nearly three-quarters of global equity markets have outpaced the US this year, the highest share since 2009.
Sector activity slowed, with only $2 billion in net inflows, but the tone was defensive. Healthcare ETFs brought in roughly $4 billion after strong earnings and a sharp price rebound, countering outflows in more economically sensitive areas such as financials and materials.
Bond ETFs attracted $42 billion in November and are now on track to surpass $400 billion for the first time in a single year. Short-term government ETFs picked up close to $10 billion as investors sought stability and liquidity, even with potential rate cuts on the near horizon. Inflation-linked bonds extended their streak of demand to an 11th straight month, while credit strategies collected another $5 billion.
Thematic ETFs logged more than $1.6 billion in inflows—reversing several years of weakness—but gains remained narrowly concentrated. Robotics, AI and smart-infrastructure funds accounted for the overwhelming majority of investor interest, while broader innovation themes continued to see money leave.
For more than a decade, portfolios heavily tilted toward US mega-cap growth have been rewarded. But with valuations more attractive overseas and macro uncertainty resurfacing at home, investors appear willing to diversify.
Bartolini cautioned that most US fund assets still sit in domestic equities, but November’s flows suggest investors are slowly rebuilding balance in their portfolios.
In a constant fight over control of clients, the financial advice industry has a long history of such allegations and disputes.
Retirement fintech Vestwell has hit profitability and $200 million in annual recurring revenue, powering savings programs for 750,000 employers and Wall Street’s biggest firms
Meanwhile, &Partners has drawn another Wells Fargo team based in Missouri, while an experienced South Carolina advisor has returned to Cetera from LPL.
Faulty Forms 1099 and account statements reportedly left some Vanguard brokerage customers overpaying or underpaying taxes for over a decade.
The democratization of ETFs cuts both ways
As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor
Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains