Pershing launches ETF center

Pershing LLC, a Jersey City, N.J.-based subsidiary of The Bank of New York Mellon Corp. of New York, has launched an exchange traded funds center that provides broker-dealers and independent registered investment advisers with a centralized source for accessing a broad array of tools and educational information on ETFs. Information can be obtained via the center on almost 600 ETFs. The center features a search functionality that allows customers to identify ETFs that meet certain investment criteria, such as asset class, market capitalization, investment risk, specific industry sectors and geographical diversification. Pershing’s introducing broker-dealer customers can access the ETF Center through NetExchange Pro, Pershing’s online account management platform. Through Pershing’s affiliate, Pershing Advisor Solutions LLC, independent registered investment advisers can access the center through NetExchange Advisor, Pershing’s online account management platform for RIAs.