Trump ETF trend continues as Truth Social God Bless America fund relaunched

Trump ETF trend continues as Truth Social God Bless America fund relaunched
President Donald Trump. Credit: Gage Skidmore, public domain, via Wikimedia Commons
A number of Trump-themed or linked ETFs have emerged in recent years.
JUN 23, 2026

Yorkville America Equities has relaunched the Truth Social God Bless America ETF (Ticker: YALL), becoming the first actively-managed offering from the Truth Social suite of funds.

Truth Social Funds is part of Truth.fi, a fintech subsidiary of Trump Media & Technology Group Corp. (Ticker: DJT).

A number of ETFs, which are either Donald Trump-themed, or linked directly to Truth.fi, have emerged in recent years as Trump remained a major figure in the U.S. political landscape prior to his return to the White House in January 2025.

ETF’s core philosophy remains the same

The God Bless America ETF comprises “U.S. large-cap companies that aim to avoid politically-left activism and social agendas,” according to Truth Social Funds. There are five other funds in the Truth Social Funds suite – American Red State Reits ETF, American Energy Security ETF, American Security & Defense ETF, American Next Frontiers ETF, and American Icons ETF.

Yorkville America Equities is the sponsor and investment advisor for Truth Social Funds. In a statement, Yorkville America Equities said that, while the fund has been rebranded, its core philosophy remains steadfast. The fund also continues to be managed by its founder, Adam Curran of Curran Financial Partners.

“I’m incredibly proud to see the God Bless America ETF enter its next chapter with Yorkville America and the Truth Social Funds family,” Curran said, in the statement. “This fund was built on a belief in American strength, values, and opportunity – and it’s exciting to align with partners who share and are expanding that vision.”

The ETF launched on October 10, 2022 and has posted a 3-year annualized return of 25.2%, compared with 21.4% for the S&P 500 over the same period. 

Active ETFs growing

Aside from its political overtones, the God Bless America ETF relaunch reflects growing investor demand for actively-managed funds, both in the U.S. and around the world. Active ETF inflows as a portion of all exchange traded funds have doubled since 2022, according to data released by Goldman Sachs earlier this year, with assets topping $1.8 trillion across the globe.

Last year, data from Cerulli Associates said that active ETF assets in the U.S. ballooned to $1.17 trillion in the second quarter of 2025, compared to just $71 billion in 2018. 

Morningstar analysis also indicates that, for the whole year 2025, nearly 1,000 active ETFs were launched, compared to 584 in 2024.

A report released this month by Cerulli Associates reveals that 953 active ETF strategies were launched in the U.S. last year, accounting for 84% of all new ETFs in 2025. That number is up dramatically from the 308 active ETF strategies that were launched in 2021.

Latest News

Buried in today's jobs report: Wall Street's own backyard is shrinking
Buried in today's jobs report: Wall Street's own backyard is shrinking

The numbers show a worrying trend – should we be concerned?

Ex-broker at center of alleged NFL player investment scam dies at 24
Ex-broker at center of alleged NFL player investment scam dies at 24

Authorities investigate the death of Mohamed Coulibaly weeks after a Barron's report detailed his alleged fraud targeting ex-NFL players.

Advisor moves: LPL OSJ Private Advisor Group draws $300M Cetera team
Advisor moves: LPL OSJ Private Advisor Group draws $300M Cetera team

Also, Kestra welcomes an experienced $240 million Hightower Advisor, while $38 billion indie RIA Oxford Financial adds a managing director to its Grand Rapids, Michigan office.

Ex-UBS advisor owes firm $5.6 million in bonus loan dispute
Ex-UBS advisor owes firm $5.6 million in bonus loan dispute

UBS wins clawback of bonus money from advisor recruited from First Republic.

Carlyle swoops in as new Prime Capital backer valuing firm at $1.8 billion
Carlyle swoops in as new Prime Capital backer valuing firm at $1.8 billion

Abry Partners exits after three years as the wealth manager expands family office and tax advisory services.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income