Kristine McManus

Kristine McManus is the Chief Advisor Growth Officer at Commonwealth Financial Network, where she helps financial advisors expand their businesses and achieve sustainable growth. With deep expertise in business development, marketing strategies, and client engagement, Kristine plays a key role in empowering advisors to enhance their practices and better serve their clients.

 

A dynamic leader and strategic thinker, Kristine is passionate about providing advisors with the tools, insights, and confidence needed to reach their full potential. She brings years of experience in the financial services industry, offering practical guidance on growth strategies, branding, and client relationship management.

 

Committed to fostering a culture of success, Kristine frequently speaks at industry events and shares her expertise on business growth and innovation. Her work at Commonwealth Financial Network continues to make a lasting impact, helping advisors navigate challenges and seize new opportunities in an ever-evolving industry.

 

Kristine McManus
Displaying 59 results
Leveraging vulnerability: Questions that show you care
OPINION JUN 06, 2025
Leveraging vulnerability: Questions that show you care

Sometimes letting clients lead conversations, rather than having all the answers, can be the most powerful trust-builder.

Leveraging behavioral finance to better understand clients during market volatility
OPINION MAY 13, 2025
Leveraging behavioral finance to better understand clients during market volatility

Understanding how portfolio pain hits primitive centers of the brain can help advisors become better psychological coaches.

Defining your ideal clients: A strategic approach to effective prospecting
OPINION APR 11, 2025
Defining your ideal clients: A strategic approach to effective prospecting

Instead of an "everything to everyone" game plan, focusing on selected groups can lead to more targeted and effective growth efforts.

Asset consolidation: A key growth strategy for financial advisors
OPINION MAR 07, 2025
Asset consolidation: A key growth strategy for financial advisors

Rather than cold calling for new clients, advisors should explore opportunities to oversee a bigger chunk of their existing clients' wealth and income planning.

Client retention is job number one
OPINION FEB 18, 2025
Client retention is job number one

Advisors leaning heavily toward fee-based services today enjoy a key competitive edge over commission-based practices – and it all hinges on preserving client loyalty.

Kick-start the new year with these four financial resolution topics
OPINION JAN 10, 2025
Kick-start the new year with these four financial resolution topics

With people looking forward to fresh starts and new goals in 2025, it's a prime opportunity for advisors to share their expertise on some popular themes.

New year, new ways to track success
OPINION DEC 18, 2024
New year, new ways to track success

From AUM growth to client retention, acquisition, and NIGO rates, it takes a clear-eyed look at the past year's record for advisors to set smart 2025 goals.

The power of cultivating personal connections
OPINION NOV 22, 2024
The power of cultivating personal connections

Relationships are key to our business but advisors are often slow to engage in specific activities designed to foster them.

How advisors can fuel growth with client communication
OPINION OCT 24, 2024
How advisors can fuel growth with client communication

Having a well-defined marketing plan can help focus their strategies and tactics – but that's just the start.

Back to school means back to basics with referrals
OPINION SEP 19, 2024
Back to school means back to basics with referrals

If you aren’t actively discussing referrals at every meeting, it’s time to make a change.