Kristine McManus

Kristine McManus is the Chief Advisor Growth Officer at Commonwealth Financial Network, where she helps financial advisors expand their businesses and achieve sustainable growth. With deep expertise in business development, marketing strategies, and client engagement, Kristine plays a key role in empowering advisors to enhance their practices and better serve their clients. 

A dynamic leader and strategic thinker, Kristine is passionate about providing advisors with the tools, insights, and confidence needed to reach their full potential. She brings years of experience in the financial services industry, offering practical guidance on growth strategies, branding, and client relationship management.

Committed to fostering a culture of success, Kristine frequently speaks at industry events and shares her expertise on business growth and innovation. Her work at Commonwealth Financial Network continues to make a lasting impact, helping advisors navigate challenges and seize new opportunities in an ever-evolving industry.

 

Kristine McManus
Displaying 63 results
Expand your business by expanding your view
OPINION OCT 24, 2025
Expand your business by expanding your view

Including spouses and families in complex planning conversations is a simple yet powerful pathway towards creating clients for life.

Get out of the office to grow your practice
OPINION SEP 12, 2025
Get out of the office to grow your practice

There's a lot to be gained from hosting an intimate dinner event with clients – but it will require more than a bit of prep time.

Turning conversations into clients: Attract prospects and gain new clients with these five strategies
OPINION AUG 19, 2025
Turning conversations into clients: Attract prospects and gain new clients with these five strategies

Advisors who invest time and energy on vital projects for their practice could still be missing growth opportunities – unless they get serious about client-facing activities.

Three easy ways to boost your firm’s impact this summer
OPINION JUL 15, 2025
Three easy ways to boost your firm’s impact this summer

Rather than big projects and ambitious revamps, a few small but consequential tweaks could make all the difference while still leaving time for well-deserved days off.

Leveraging vulnerability: Questions that show you care
OPINION JUN 06, 2025
Leveraging vulnerability: Questions that show you care

Sometimes letting clients lead conversations, rather than having all the answers, can be the most powerful trust-builder.

Leveraging behavioral finance to better understand clients during market volatility
OPINION MAY 13, 2025
Leveraging behavioral finance to better understand clients during market volatility

Understanding how portfolio pain hits primitive centers of the brain can help advisors become better psychological coaches.

Defining your ideal clients: A strategic approach to effective prospecting
OPINION APR 11, 2025
Defining your ideal clients: A strategic approach to effective prospecting

Instead of an "everything to everyone" game plan, focusing on selected groups can lead to more targeted and effective growth efforts.

Asset consolidation: A key growth strategy for financial advisors
OPINION MAR 07, 2025
Asset consolidation: A key growth strategy for financial advisors

Rather than cold calling for new clients, advisors should explore opportunities to oversee a bigger chunk of their existing clients' wealth and income planning.

Client retention is job number one
OPINION FEB 18, 2025
Client retention is job number one

Advisors leaning heavily toward fee-based services today enjoy a key competitive edge over commission-based practices – and it all hinges on preserving client loyalty.

Kick-start the new year with these four financial resolution topics
OPINION JAN 10, 2025
Kick-start the new year with these four financial resolution topics

With people looking forward to fresh starts and new goals in 2025, it's a prime opportunity for advisors to share their expertise on some popular themes.