Finra exams show some firms lack mechanisms to detect unsuitable sales

Finra exams show some firms lack mechanisms to detect unsuitable sales
Regulator's reviews also reveal lack of branch office supervision.
OCT 16, 2019
Some brokerages are not doing enough to prevent sales of investment products that are inappropriate for their customers, Finra said in a report on recent examination results released Wednesday. In its 2019 Report on Finra Examination Findings and Observations, the Financial Industry Regulatory Authority Inc. said some firms lacked adequate supervisory systems for detecting red flags that would indicate unsuitable transactions. "For example, some firms did not identify or question patterns of similar recommendations by representatives or branch offices across many customers with different risk profiles, time horizons and investment objectives," the Finra report states. "In some instances, several customers of a representative or branch office appeared to have made 'unsolicited' transactions in identical securities, which could raise questions around whether the transactions were actually 'unsolicited.'" Finra found lack of firm oversight for recommendations that customers exchange certain products, such as mutual funds, variable annuities and unit investment trusts. Brokers can collect high commissions when a customer surrenders an older product for a newer one. The investor can be harmed if the trade wasn't necessary, given his or her timeline and objectives. "Some firms did not reasonably supervise exchanges because they could not verify the information provided by registered representatives in their rationales to justify a recommended exchange, such as inaccurate descriptions of product fees, costs and existing product values," according to the report. [Recommended video: What does it mean to work in the best interest of clients?] Finra also discovered that firms were not keeping an eye on their branch operations. "In particular, some firms did not adequately understand the activities being conducted through their branch offices, including products and services that were offered only at certain branch locations, which could prevent such firms from effectively supervising and addressing the unique risks of each branch location," the report says. This is the third Finra examination report. The regulator began to publish them in response to members that wanted a broader overview of what Finra was seeing during its reviews of firms. This year's version of the report provides Finra's observations on how firms can meet regulatory obligations, in addition to its findings on how they're falling short of them. For instance, the report outlines what firms are doing effectively to address cybersecurity. "Our position as a self-regulatory organization affords us the unique opportunity to provide firms with resources that help them more easily comply with rules and regulations and protect investors — and this report aims to do just that," Bari Havlik, Finra executive vice president of member supervision, said in a statement. "We hope firms find the Exam Findings and Observations Report useful in strengthening their own control environments and addressing potential deficiencies before their next exam."

Latest News

DeSantis unleashes ‘Florida DOGE’ in quest to kill property taxes
DeSantis unleashes ‘Florida DOGE’ in quest to kill property taxes

To help fund the proposal, the governor and Florida's finance chief are probing municipal finances on a "local government accountability tour" to uncover potential waste.

Edward Jones job cuts and buyouts hit 811 employees
Edward Jones job cuts and buyouts hit 811 employees

Edward Jones’ job cuts and overall realignment internally are contributing to higher costs for the company, it said in its recent quarterly report.

Advisor moves: LPL nabs $715M team from Cetera's Avantax community
Advisor moves: LPL nabs $715M team from Cetera's Avantax community

Meanwhile, Fifth Third's RIA arm adds a former billion-dollar BNY trio in Boulder, Colorado, while a hybrid RIA opens a new North Carolina location with a former Raymond James-affiliated team.

Tax compliance costs US economy over $536B, Tax Foundation finds
Tax compliance costs US economy over $536B, Tax Foundation finds

Analysis highlights swelling out-of-pocket costs and wasted time on paperwork, with an outsized toll on businesses and around crypto transactions.

Raymond James taps Allianz alum in continued push into ETF space
Raymond James taps Allianz alum in continued push into ETF space

The appointment to its investment management arm comes roughly a year after the firm first announced plans to launch its own exchange-traded fund platform.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.