Absolute Engagement launches fintech to digitize client feedback

Absolute Engagement launches fintech to digitize client feedback
The Absolute Engagement Engine captures real-time input from prospects and clients as they interact with a wealth management firm.
MAR 24, 2023

Absolute Engagement, the long-time provider of client feedback surveys, has stepped into the advisor fintech market.

The company launched the Absolute Engagement Engine to capture real-time input from prospects and clients as they interact with the various aspects of a wealth management firm. Rather than surveying a large group of clients about previous experiences, Absolute Engagement’s engine can capture what a single client needs, wants or feels at any given time as they work with an advisory firm.

The engine is rooted in a framework developed by Absolute Engagement founder and CEO Julie Littlechild, whose deep experience with surveys identified a clear gap in what advisors need from investor feedback.

“While advisors could use traditional surveys to capture high-level feedback at a point in time, it was difficult to uncover the real-time, one-to-one input that would drive authentic engagement,” Littlechild said in a statement. “The Engagement Engine makes that possible, automatically revealing what’s in the hearts and minds of prospects and clients to automatically trigger the appropriate actions in real time.”

The company claims that the input collected by the Engine can drive more meaningful interactions with leads, prospects and clients, while helping advisors learn more about their interactions with the firm over time. The Engine plugs into a firm’s existing workflows and enables advisors to respond to a client’s needs by automatically triggering the right action at the right time.

Joe Martin, chief client experience officer at Summitry, a San Francisco Bay area-based registered investment advisor with $2 billion in assets under management, said his firm has used Absolute Engagement for years to capture client feedback. However, the lack of real-time client input prevented the firm from updating its client review process, Martin said in the statement.

“The Engagement Engine allows our advisors to prepare for reviews more efficiently, supports strategic decision-making at the leadership level, and drives deeper engagement and referrals,” Martin said.

Absolute Engagement recently added Matt Brinker, managing partner at Merchant investment Management, to its advisory board to tap into his expertise on what exactly advisors are looking for with technology.

“Based on decades of experience and troves of data, [Littlechild] and her team have created something new, a client input flywheel that finally works for advisors, and their clients, to make one of the most valuable relationships in a person’s life even more valuable,” Brinker said in the statement.

Latest News

RIA moves: True North adds $353M California RIA as SageView grows North Carolina presence
RIA moves: True North adds $353M California RIA as SageView grows North Carolina presence

Plus, a $400 million Commonwealth team departs to launch an independent family-run RIA in the East Bay area.

Blue Owl Capital, Voya strike private market partnership for retirement plans
Blue Owl Capital, Voya strike private market partnership for retirement plans

The collaboration will focus initially on strategies within collective investment trusts in DC plans, with plans to expand to other retirement-focused private investment solutions.

Top Commonwealth advisor to recruiters: Stop with the cold calls already!
Top Commonwealth advisor to recruiters: Stop with the cold calls already!

“I respectfully request that all recruiters for other BDs discontinue their efforts to contact me," writes Thomas Bartholomew.

Why AI notetakers alone can't fix 'broken' advisor meetings
Why AI notetakers alone can't fix 'broken' advisor meetings

Wealth tech veteran Aaron Klein speaks out against the "misery" of client meetings, why advisors' communication skills don't always help, and AI's potential to make bad meetings "100 times better."

Morgan Stanley, Goldman, Wells Fargo to settle Archegos trades lawsuit
Morgan Stanley, Goldman, Wells Fargo to settle Archegos trades lawsuit

The proposed $120 million settlement would close the book on a legal challenge alleging the Wall Street banks failed to disclose crucial conflicts of interest to investors.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.