Advisor360, Practifi, Wealthbox unveil advisor CRM updates

Advisor360, Practifi, and Wealthbox introducing new tools and integrations designed to enhance advisor efficiency and client management. The latest developments include AI-powered automation, multi-custodial functionality, and direct integrations with advisory platforms.

Advisor360 debuts stand-alone CRM

On Wednesday, Advisor360 announced the launch of Tandem, its cloud-based CRM solution built specifically for independent RIAs.

The new tool, which it debuted at the annual T3 conference happening this week in Texas, integrates a financial planning suite, a secure document vault, and a modern client-facing portal. It also incorporates AI-powered automation for client record-keeping and compliance tracking.

The firm cited its 2025 Connected Wealth Report, which identified bad data and fragmented technology as a crucial pain point among advisors. Recognizing that, the firm said Tandem is designed to integrate with several leading third-party financial planning tools including RightCapital, MoneyGuide Pro, and eMoney.

Advisor360 also revealed plans to offer Parrot AI, a meeting transcription and summarization software platform it acquired in January, as a standalone product in the coming weeks.

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Practifi teases AI-driven strategy

Meanwhile, Practifi a strategic expansion of AI capabilities within its CRM platform, aiming to enhance automation and data analysis for wealth management firms. The company says its AI-powered enhancements will help advisors streamline operations and provide more personalized client interactions.

“The rise of AI represents a revolutionary shift in how financial advice is delivered,” Adrian Johnstone, CEO of Practifi said in a Wednesday statement. “AI will empower advisors to focus on what matters most: building deeper, more impactful connections with clients and driving their growth through more efficient, intelligent workflows.”

Among the planned AI-driven features are an automated onboarding setup, AI-generated client summaries, and predictive follow-up recommendations. The firm also plans to introduce smart data matching to enhance accuracy when syncing client records across platforms.

In another show of AI's growing influence, CFP Board unveiled a set of ethical guidelines for the use of generative AI last week. While acknowledging the benefits it can offer CFP professionals, it also stressed the need to uphold client privacy, comply with laws and regulations governing the profession, and provide accurate information to clients, among other obligations.

Wealthbox integrates with LPL

Finally, Wealthbox revealed it has entered into a two-way sync integration with ClientWorks, the advisor technology platform from LPL Financial. The integration enables real-time data syncing between the two systems, ensuring client records remain consistent and up to date.

With the update, advisors can access ClientWorks account data directly within Wealthbox, including account details and balances. Among other features, the integration also includes single sign-on functionality, allowing advisors to move between platforms without re-entering login credentials.

Research from Cerulli has highlighted the importance of CRM software for advisors. In an April 2024 report, 44 percent of advisors it surveyed said CRM software boosts their operational efficiency, and was the second-most frequently used tech tool at their fingertips. Another Cerulli report from August suggested CRM systems have a special place in advisors' hearts and tech stacks, with 75 percent agreeing the idea of switching to another platform would be "somewhat" or "very difficult" – making it the most challenging tech transition scenario to navigate.