Advyzon and Innovayte unveil next-generation investment platform

Advyzon and Innovayte unveil next-generation investment platform
The fintech firms’ new platform aims to help RIAs address UNW clients’ needs with advanced portfolio rebalancing, SMA capabilities, and more.
AUG 13, 2024

Leading wealth tech provider Advyzon is looking to help RIAs take their high-net-worth and ultra-high-net-worth investment management services to the future with its latest partnership.

Advyzon has teamed up with Innovayte, one of the newest custodial and clearing firms on the scene, to introduce a new integrated solution for the financial advisory industry.

The collaboration marks the launch of a platform designed to address the evolving needs of advisors serving high- and ultra-high-net-worth clients.

“Technology is critical to helping RIAs reach their entrepreneurial goals,” Cat Davies, the CEO of Innovayte with experience from Fidelity and Schwab, said in a statement. “To truly empower advisors, we needed a new and fresh technology solution, not the same archaic legacy systems that fail to address the industry's diverse needs.”

Innovayte is a new kid on the wealth tech block, having launched just in October last year. The firm is focusing its efforts on addressing the needs of smaller RIAs, mainly those in the $100 million to $800 million AUM range, though Davies has said it would also consider working with smaller ones with $25 million in AUM.

The new platform, developed exclusively by Advyzon for Innovayte, is touted as the first custodial back-end solution that integrates SMAs, a model marketplace, and access to third-party asset managers through Advyzon’s TAMP, Advyzon Investment Management.

Underpinned by a robust UMA framework, it promises to empower advisors to manage portfolios with greater flexibility and efficiency. It’s also billed as the only technology capable of effectively servicing HNW and UHNW clients, with a rebalancing tool that supports tax-loss harvesting, location optimization, and cash management.

Lee Andreatta, CEO of Advyzon Investment Management, expressed full confidence at the platform, describing it as “the custody, clearing, and investment management platform of the future.”

“When Innovayte approached us about a partnership, we jumped at the opportunity to help usher in a new era for financial custody and clearing, plus investment management,” he said.

“Unfortunately, most firms use outdated technology, and we hope this partnership helps push the entire industry forward," Andreatta said.

Latest News

Maryland bars advisor over charging excessive fees to clients
Maryland bars advisor over charging excessive fees to clients

Blue Anchor Capital Management and Pickett also purchased “highly aggressive and volatile” securities, according to the order.

Wave of SEC appointments signals regulatory shift with implications for financial advisors
Wave of SEC appointments signals regulatory shift with implications for financial advisors

Reshuffle provides strong indication of where the regulator's priorities now lie.

US insurers want to take a larger slice of the retirement market through the RIA channel
US insurers want to take a larger slice of the retirement market through the RIA channel

Goldman Sachs Asset Management report reveals sharpened focus on annuities.

Why DA Davidson's wealth vice chairman still follows his dad's investment advice
Why DA Davidson's wealth vice chairman still follows his dad's investment advice

Ahead of Father's Day, InvestmentNews speaks with Andrew Crowell.

401(k) participants seek advice, but few turn to financial advisors
401(k) participants seek advice, but few turn to financial advisors

Cerulli research finds nearly two-thirds of active retirement plan participants are unadvised, opening a potential engagement opportunity.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today’s choppy market waters, says Myles Lambert, Brighthouse Financial.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave