AI is gaining traction with buy-side equity traders and may be an unstoppable force

AI is gaining traction with buy-side equity traders and may be an unstoppable force
Use of the technology is growing and asset managers see transformative benefits.
JUL 09, 2025

With advisors and broker-dealers growing their use of artificial intelligence, sparking warnings about transparency from the SEC, what about its use in other parts of the investment ecosystem?

A new report highlights increasing usage and interest in AI from buy-side equity trading desks with asset managers seeing the potential for improved performance and productivity through high-speed technology in their processes.

The Crisil Coalition Greenwich study asked North American buy-side traders about how they use AI and found 15% already incorporate internal AI tech into their trade execution workflow, while a further quarter plan to do so within the next 12 months.

Most respondents (80%) say that algorithm optimization will have significant impact from AI.

“Optimizing trading algorithms in real time is the holy grail of AI for buy-side traders,” says Jesse Forster, Senior Analyst at Crisil Coalition Greenwich Market Structure & Technology and author of Great expectations for AI in equity trading. “But is also risky proposition requiring a significant investment of time and money, and one that only a handful of firms are equipped to handle.”

However, the benefits also include processing post-trade transactional cost analysis and 60% of study participants believe AI will have a meaningful influence in venue selection, and half expect AI to have a sizable impact on broker and strategy choices.

But while investment and time is required to ensure implementation of AI within trading desks it done to the optimum level, especially given a lack of quality data, firms may not see the ROI that investors expect.

“However, with careful planning, investment and collaboration, we believe that AI can play a transformative role in equity trading execution, enabling buy-side traders to make more informed decisions and achieve better outcomes,” concludes Forster.

InvestmentNews recently spoke with Mark Trousdale, chief growth officer at Communify Fincentric, a firm started by former InvestCloud leaders and now working with over 90% of leading online brokers in the US, about the ‘game-changing potential’ of deterministic AI.

Latest News

Mesirow acquires part of flexPATH in second retirement deal of 2026
Mesirow acquires part of flexPATH in second retirement deal of 2026

Chicago-based Mesirow Fiduciary Solutions adds flexPATH's plan-level outsourced fiduciary book, boosting its retirement market reach to $164 billion.

Advisor moves: LPL lands $350M veteran advisor duo in Florida
Advisor moves: LPL lands $350M veteran advisor duo in Florida

Also, Raymond James's employee advisor channel adds breakaways from Wells Fargo and Stifel, while UBS welcomes an ex-Morgan Stanley duo in Indiana.

SEC accuses crypto firm founder of running $425 million Ponzi scheme
SEC accuses crypto firm founder of running $425 million Ponzi scheme

It promised guaranteed principal and 10% monthly returns. The SEC says it invested nothing.

MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products
MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products

Ten years after entering the fee-based annuity market, MassMutual Ascend says nearly half its lifetime sales came in the past two years alone – but barriers remain among fee-only advisors.

Fintech bytes: Wealth tech firms target advisor productivity with new integrations
Fintech bytes: Wealth tech firms target advisor productivity with new integrations

Amplify, WealthReach, Zeplyn and Zocks have unveiled partnerships aimed at automating portfolio management, content creation, account opening, and client communication.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income