AssetMap teams up with tax-planning tech firm Holistiplan

AssetMap teams up with tax-planning tech firm Holistiplan
New data integration and direct linking to tax analysis results will allow more holistic planning conversations for advisor users.
JUN 14, 2024

Global fintech provider Asset-Map is helping its US advisor users incorporate more tax planning into their client conversations through a new integration with Holistiplan.

The partnership aims to create a seamless experience that combines Asset-Map's financial planning capabilities with Holistiplan's tax planning software.

“We’re thrilled to officially announce this integration, as it’s a notable step in our journey to helping advisors accelerate holistic financial planning conversations,” H. Adam Holt, founder and CEO of Asset-Map, said in a statement.

Holt emphasized the complementary nature of both companies' technologies and expressed confidence that the collaboration will “offer professionals the tools necessary to efficiently deliver holistic and personalized advice.”

Under the collaboration, users of both platforms will benefit from a single sign-on environment, allowing Asset-Map users to directly import client data from Holistiplan. This functionality streamlines the creation and updating of Asset-Map Report by incorporating 10 key tax data points, including taxable income, filing status, and marginal rates for a given individual client or household directly into the financial planning process.

 “Our core mission has always been to provide advisors with the resources necessary to deliver more comprehensive planning for their clients, and Asset-Map is a natural partner to achieve those goals,” said Roger Pine, CEO and co-founder of Holistiplan.

With an updated platform, users also gain the ability to establish a direct link between AssetMap and tax analysis results for one or more Holistiplan members. The integration partnership also lets users sync data between for records that are linked between both platforms on demand.

Pine also emphasized the partnership’s potential to expand Holistiplan’s user base, which currently includes 30,000 advisors who leverage its tools to help clients reduce their lifetime tax burden and preserve wealth.

“We’re looking forward to further distributing our services through this new integration, and ultimately helping advisors simplify tax-planning conversations for their clients,” Pine said.

Asset-Map is one of the top proposal development software for advisors and RIAs. See the full list here.

Latest News

Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans
Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans

Wells Fargo adds two bank-channel recruits, UBS lands a JPMorgan Chase veteran, and a multi-family office lifts Atlas past $1B

Advisor mom’s son used her password to log into clients’ accounts, sell deal with conflicts, according to Washington state
Advisor mom’s son used her password to log into clients’ accounts, sell deal with conflicts, according to Washington state

“The state comes down on you in years when you make 40% returns for clients,” said Bill Swayne, the advisor and son of Candace Swayne.

Osaic in talks with Anthropic as AI reshapes advisor workforce
Osaic in talks with Anthropic as AI reshapes advisor workforce

The Independent broker-dealer giant has had “active conversations” with the Claude maker, which is days away from its expected IPO

The retirement milestone advisors aren't tracking
The retirement milestone advisors aren't tracking

For Gen X clients entering life after work, answering the financial question isn't enough to solve the entire retirement equation.

Wealthtech firms target stock pay, pensions and heirs for advisors
Wealthtech firms target stock pay, pensions and heirs for advisors

Tools from Grantd, Income Lab and Healthspan Wealth aim to keep RIAs involved in clients’ biggest money decisions

SPONSORED Best Practices for Engaging Women Around Alternatives

Growing wealth, evolving priorities, and untapped opportunities are reshaping how women approach long-term investing.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.