AssetMark launches new digital prospecting, marketing tools

AssetMark launches new digital prospecting, marketing tools
The third leading TAMP by assets this week announced the launch of two new tools to help advisers find and land new clients.
FEB 03, 2022

AssetMark Inc., a turnkey asset management platform for wealth managers, is betting improved technology will help advisers boost client acquisition and assets under management in a post-pandemic world.

AssetMark, the third leading TAMP by assets, this week announced the launch of two new tools to help advisers find and land new clients. 

Advisers are increasingly leaning on technology to look for new clients virtually. In a recent study by Broadridge and FSI, 83% of advisers said better technology would greatly enhance new client acquisition, and 32% wanted to reach clients outside of their current geographic location through virtual tools. 

“As investors become increasingly accustomed and preferential to managing much of their financial lives digitally, advisers need to be able to engage with potential clients,” said Michael Raneri, chief digital innovation officer at AssetMark. 

The company’s WealthBuilder Prospecting tool, announced Monday, gives greater insights into prospective clients through a unique URL that can be embedded on websites or in marketing emails. After the link is clicked, advisers can learn more about the preferences and interests of those prospective clients.

“While digital prospecting hasn’t necessarily changed since the pandemic began, people’s willingness to engage online certainly has,” Raneri said in an email. 

The prospects then have the option to engage directly with advisers, who also receive an alert whenever someone completes the process, according to a release. 

“Like we’ve seen with other pandemic-related shifts such as remote working and digital learning, there’s been an acceleration in the average person’s preference to engage with a financial adviser online,” said Raneri.

Digital marketing is another major area where advisers have indicated they would  increase their technology spend. Nearly 50% of advisers surveyed said they would boost digital marketing spending, according to InvestmentNews’ 2020 Adviser Technology Study. 

AssetMark’s Marketing Advantage platform, announced Thursday, makes a host of videos, articles, emails, social media and infographics available to advisers with an available integration into an existing customer relationship management system, according to a release.

AssetMark had roughly $89.8 billion in platform assets as of November.

“The remote environment has been an adjustment for everyone, and advisers are not exempt,” Raneri said. “For some, it’s been a bigger adjustment than others.” 

Tools to automate digital marketing that delivers

Latest News

The hidden currency risk in global investing: what advisors need to know
The hidden currency risk in global investing: what advisors need to know

For those seeking international exposure amid economic uncertainty, understanding the impact of the US dollar's strength over other currencies is more important than ever.

CFP Board warns of tax "tipping point" as TCJA expiration puts financial plans at risk
CFP Board warns of tax "tipping point" as TCJA expiration puts financial plans at risk

With nearly nine in 10 seeing danger to clients' retirement income and legacy plans, among others, CFP professionals are urging strategic planning pivots and tax perks for advice-seekers.

Fed Day focus fades as Trump keeps stock markets watching
Fed Day focus fades as Trump keeps stock markets watching

As policymakers convene for their latest two-day meeting, investors are shifting their attention from elevated interest rates to growth concerns and tariff worries.

IRS eases off on some audits with retrenchments giving way to AI
IRS eases off on some audits with retrenchments giving way to AI

While he hasn't laid out a clear plan, Treasury Secretary Scott Bessent has gone on record touting "the great AI revolution" in improving the agency's tax collections and customer service.

More than three-quarters of advisors to embrace fee models by 2026, Cerulli says
More than three-quarters of advisors to embrace fee models by 2026, Cerulli says

Momentum continues for fee-based compensation as BD advisors ditch commissions and alternative compensation schemes emerge to lure diverse clientele.

SPONSORED Beyond the all-in-one: Why specialization is key in wealth tech

In an industry of broad solutions, firms like intelliflo prove 'you just need tools that play well together'

SPONSORED Record growth: Interval funds emerge as key players in alternative investments

Blue Vault Alts Summit highlights the role of liquidity-focused funds in reshaping advisor strategies