Cerulli to take over MMI's data platform

Cerulli Associates, the Boston-based research firm, will be taking over the investment advisory solutions data platform of the Money Management Institute, the two said in a press release. The transition, which will occur over the next several weeks, will integrate MMI's historical investment advisory data into Cerulli's existing operations and continue the data collection and reporting processes that MMI began in 1997. The consolidated platform will be branded MMI-Cerulli Advisory Solutions Data. The new arrangement allows MMI resources to be "aligned against other strategic priorities," said Craig Pfeiffer, MMI president and CEO. MMI and Cerulli also have agreed to explore expanding the combined data set to include information about sustainable and ESG investing, deeper coverage of alternative investments, and more detailed data on specific distribution channels, the two said. They intend to form a council of industry leaders to provide input on future expansion of the data set, provide guidance on key terminology, and monitor the accuracy of the data.