CogniCor launches AI-enabled digital assistants for wealth management, insurance

CogniCor launches AI-enabled digital assistants for wealth management, insurance
The digital assistants will be driven by Microsoft’s Azure OpenAI Service.
JAN 18, 2024

CogniCor, which provides digital assistants for the financial services industry, has launched digital assistants for the wealth management and insurance industries powered by Microsoft’s Azure OpenAI service, the company announced Thursday.

The digital assistants can help advisors with onboarding, client review meetings and financial planning, as well as providing guidance on compliance.

CogniCor’s technology combines operational workflows and knowledge models that are specific to the wealth management and insurance industries, along with large language models. Its knowledge graphs map firm- and industry-specific terminology to give algorithms the context they need to get the job done.

“The quantum leap in artificial intelligence powered by OpenAI and large language models presents incredible opportunities for all industries, especially within the highly regulated spaces of insurance and wealth management,” Sindhu Joseph, CogniCor’s CEO and co-founder, said in a statement.

“We are thrilled to benefit from the power of Microsoft Azure OpenAI Service to enhance productivity, efficiency, and growth for those using these tools,” she added. “The larger vision for us is to offer a fine-tuned model of the OpenAI algorithms for the wealth and insurance industries.”

Industry firms that are piloting the digital assistants include AssetMark, Steward Partners Global Advisory and New York City-based RIA Shufro Rose & Co.

The digital assistants will be available at Microsoft’s Azure Marketplace.

Smaller wealth managers using Gen AI to punch above their weight, says Accenture strategist

Latest News

RIA moves: Beacon Pointe tops $4B in New England with latest female-founded partner firm
RIA moves: Beacon Pointe tops $4B in New England with latest female-founded partner firm

Meanwhile, Carson Group fully integrates a decades-old practice in Phoenix, Arizona, and Triad Wealth touts its 5x growth to hit a $2 billion milestone.

Gen Z is cutting spending but retirement savings are still constrained by living costs: BofA
Gen Z is cutting spending but retirement savings are still constrained by living costs: BofA

Matt Gellene shares the bank’s latest research on how young adults are managing their finances.

For most advisors, AI turns from threat to competitive necessity
For most advisors, AI turns from threat to competitive necessity

Survey data reveal a widening divide between early AI adopters and those still on the sidelines – with career stage and AUM emerging as key fault lines.

Participation without panic: How outcome-driven ETF portfolios keep skittish clients invested
Participation without panic: How outcome-driven ETF portfolios keep skittish clients invested

Sitting between equity and insurance-like solutions, defined-outcome ETF strategies have matured as an alternative to staying in cash during choppy markets.

Can AI double advisor productivity?
Can AI double advisor productivity?

Orion CEO Natalie Wolfsen says artificial intelligence could double the number of Americans receiving financial advice as RIAs deploy AI to boost advisor productivity

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Durability over scale: What actually defines a great advisory firm

Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline