Comparing CRM systems: Breaking down the details

Comparing CRM systems: Breaking down the details
A simple collation of the tools and features of adviser-facing CRMs.
OCT 14, 2015
Every year, software providers shake up the adviser market by offering a new platform or new tool for their clients. Salesforce Financial Services Cloud recently sent a shockwave through the industry with its announcement of a wealth management-driven CRM, shedding itself of its overlay-only tool for advisers. Other platforms, such as Redtail and Junxure, on the other hand, are aiming more toward a seamless integration, and teaming up with custodians and third-party vendors throughout the industry. Here is a breakdown of some of the CRMs just for advisers out there.
Redtail Junxure Wealthbox Grendel AppCrown Salesforce Financial Services Cloud SmartOffice
Price $65 per month per database Cloud: $65 per user per month; Program: $41 per user per month (3 user minimum) $29 per user per month $75 per user per month to 1.5 basis points Per user per month. On average, $120/user/month Announced at availability (2016) $30- $85 per user per month
Cloud/program Cloud-based Both Cloud-based Cloud-based Cloud-based Cloud-based Cloud-based
Mobile app
Client portal
Database importing
Security features Multifactor authentication Encrypted firewalls and SSL technology Encryption, SSL, two-factor authentication Encryption Two-factor authentication, field-level encryption Global audit compliance; "Salesforce Shield" is an add-on Encryption, SSL, global audit compliance
Risk profiling
To do lists & alerts
Report generator
Automatic back-up
(up to two weeks)
(weekly)
(up to 90 days)
Data aggregation
(via Albridge, Aqumulate)
Bulk emailing
(Up to 1000 a day and able to integrated with 3rd party emailing services)
In-software team messaging
(via via Salesforce Chat)
System training
(Redtail University)
(Webinars and private training)
(One-on-one demos, onboarding program, phone training)
(In-app video and knowledge library, phone, webinar, email, on-site)
(Webinar and custom)
(Salesforce University)
(Free webinars, on-demand video library, training manuals and custom training)
Single or multiple office use
(Multi-office use)
(Both)
(Both)
(Both)
(Both)
(Both)
Integrations Charles Schwab Portfolio Center, Fidelity, Pershing, RBC, Scottrade, SEI, TD Ameritrade, TradePMR, IPS Advisor Pro, LaserApp, Quik!, Advicent, asi, Cashflow insite, eMoney, FinanceLogix, inStream, MoneyGuidePro, Money Organizer Pro, Money Tree software, Right Capital, WealthTrace, Docupace, Laserfiche, netdocuments, Citrix Sharefile, Trumpet, Advent, Albridge, Aqumulate, AssetBook, Blueleaf, Boss, BridgePortfolio, Broadridge, ByAllAccounts, Orion Advisor Services, PortfolioPathway, TRX, Wealth Access, cerado, globalRelay, LiveOffice, Smarsh, Advisors Gateway, Advisor Launchpad, Advisor Products, AdvisorWebsites.com, BillGood Marketing, Constant Contact, Demandforce, Broadridge, MailChimp, Marketing Pro, Precise FP, SendOutCards, Copytalk, Mobile Assistant, Voice2insight, AdvisoryWorld, Morningstar, FinaMetrica, HiddenLevers, Pocket Risk, Riskalyze, Jive, Monmouth Telecom Advent, Albridge Solutions, Docupace, LPL Financial, TD Ameritrade, Netx360, Orion Advisors, Schwab Openview and Portfolio Center, Worldox, Finance Logix, Tamarac Advisor Xi, CitiesDigital, MoneyGuidePro, Envestnet, Black Diamond, LaserApp, Morningstar Albridge, Blueleaf, MoneyGuidePro, LaserApp, QuickForms, Box, Dropbox, Google Drive, Google Calendar, AWeber, Constant Contact, MailChimp, Twilio, SLack, Twitter Aqumulate, Albridge, ASI, Alliance of Comprehensive Planners, Assetbook, Blueleaf, Outlook, Charles Schwab, DST Vision, Envestnet, Fidelity, First Rate, Fox Financial Planning Network, Hidden Levers, Laser App, MoneyGuidePro, National Financial, RBC, Scottrade, TD Ameritrade, Trust Company of America MGP, eMoneyAdvisor, FinanceLogix, Advicent, Orion, BlackDiamond, BridgePortfolio, Advent, Envestnet, Tamarac, LaserApp, DocuSign, OFAC (anti-money laundering), TDA, Schwab, NFSC/Fidelity, Pershing/PAS, SEI, DST, DTCC, DAZL Advisor Software, Informatica, Yodlee Advicent Solutions, AdvisoryWorld, AIG, Albridge, AllState Life & Annuity, American National, AnnuityNet, APPS, APS Workflow, Aqumulate, Aviva, Axa, MONY, Banner (Legal & General), Broadridge / Investigo, Charles Schwab, Constant Contact, Copytalk, DAZL, Docupace, DST FAN Mail, eMoney Advisor, EMSI, e-Relationships, eTFile, ExamOne, Express Imaging, Fidelity WealthCentral, Finance Logix, Financial Computer, FOLIOfn, Genworth (Life & LTC), ING, Intellisys, John Hancock, Laser App, Laserfiche, LifeSpeed, Lincoln Benefit, Lincoln Financial (Life & Annuity), LPL Financial, MailChimp (GlobeRunnerSEO), MarketingLibrary, Mass Mutual, MetLife, Mobile Assistant, MoneyGuidePro, MorningStar, MS Office, Mutual of Omaha, National Financial Services LLC, Nationwide, North American (Life & Annuity), Pacific Life, Paperclip, Pershing, Portamedic, Principal, Protective, Prudential, Quik!, Raymond James, RightBridge, RSA Medical, Rydex, SBLI, Securian, Securities America, SEI, Sterne Agee, Sun Life, Superior Mobile, SureLC, TD Ameritrade, Transamerica, Trust Company of America, VitalForms, VitalSales Suite, Walnut Street Securities, West Coast Life, William Penn, WinFlex, Zurich Life

Latest News

Mesirow acquires part of flexPATH in second retirement deal of 2026
Mesirow acquires part of flexPATH in second retirement deal of 2026

Chicago-based Mesirow Fiduciary Solutions adds flexPATH's plan-level outsourced fiduciary book, boosting its retirement market reach to $164 billion.

Advisor moves: LPL lands $350M veteran advisor duo in Florida
Advisor moves: LPL lands $350M veteran advisor duo in Florida

Also, Raymond James's employee advisor channel adds breakaways from Wells Fargo and Stifel, while UBS welcomes an ex-Morgan Stanley duo in Indiana.

SEC accuses crypto firm founder of running $425 million Ponzi scheme
SEC accuses crypto firm founder of running $425 million Ponzi scheme

It promised guaranteed principal and 10% monthly returns. The SEC says it invested nothing.

MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products
MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products

Ten years after entering the fee-based annuity market, MassMutual Ascend says nearly half its lifetime sales came in the past two years alone – but barriers remain among fee-only advisors.

Fintech bytes: Wealth tech firms target advisor productivity with new integrations
Fintech bytes: Wealth tech firms target advisor productivity with new integrations

Amplify, WealthReach, Zeplyn and Zocks have unveiled partnerships aimed at automating portfolio management, content creation, account opening, and client communication.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income