eMoney Advisor has released an updated version of its Needs Analysis feature, a lightweight planning tool designed to help advisors initiate single-goal financial conversations with clients and prospects.
The tool focuses on core planning topics such as retirement, education, and spending goals, offering a streamlined workflow that moves advisors from data entry through to deliverables. According to eMoney, the updated version is aimed at helping financial professionals engage mass market and mass affluent clients more efficiently.
The enhanced tool includes dynamic outputs that adjust in real time as data is entered, as well as summary reports that highlight key metrics across planning modules.
"Many people are interested in receiving financial advice but only want to discuss goals that are most relevant to them and their situation," Chad Porche, senior vice president of product management at eMoney, said in a statement.
According to new research on the wealth tech space by Cerulli, 83 percent of financial advisors see the opportunity to build stronger client relationships as a major benefit to offering planning services. Among advisors offering financial planning to their clients, 15 percent said their clients either don't have or don't want to invest the time needed to engage in the planning process.
"We believe [this tool] will allow advisors and firms to provide advice to more people and, ultimately, lead to deeper engagement as clients’ needs grow more complex," Porche said.
eMoney said additional goal-based topics will be added throughout the year, beginning with life insurance. Other areas under development include annuity income, long-term care, and debt reduction.
Operating under Fidelity since its acquisition roughly a decade ago, eMoney emerged as the leading financial planning software in T3/Inside Information's recently released 2025 Software Survey. Within that category, it garnered a market share of 28.2 percent, comfortably ahead of MoneyGuidePro's 22.79 percent share and RightCapital's 20.68 percent adoption rate.
The software also appeared to be most popular among the largest advisors, commanding a 45.57 percent market share among firms with more than $8 million in revenues.
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