Facet forges tech tie-up to enhance estate planning

Facet forges tech tie-up to enhance estate planning
The financial planning fintech’s latest integration aims to make estate planning more accessible across the wealth spectrum.
MAY 30, 2024

Facet, a fintech company that provides fee-only financial advice through a subscription-based model, is boosting its ability to offer estate planning services through a new strategic partnership.

The collaboration aims to integrate wealth.com’s advanced estate planning tools into Facet’s platform, offering its users a streamlined approach to managing their financial and estate planning needs.

With a member base exceeding 23,000 and managing over $3.11 billion in investments, Facet is an established leader in providing financial planning services.

The partnership addresses a significant gap in estate planning among Americans. According to Facet’s Annual Wellness Report, 67 percent of surveyed respondents do not have estate planning documents. Additionally, 78 percent either lack any estate planning or possess outdated documents, potentially jeopardizing their health, finances and family.

"The integration of technology into estate planning has revolutionized the field, breaking down long-standing barriers," Shruti Joshi, president and chief operating officer at Facet said in a statement. "We are making estate planning more accessible and ensuring plans are continually up-to-date."

The collaboration with Wealth.com allows Facet to offer a more holistic financial planning experience, covering vital aspects such as asset distribution, guardianship, and healthcare decisions. This integration also underscores the importance of keeping estate plans current as wealth.com's platform facilitates regular reviews and updates.

"This isn’t just a partnership; it signifies our shared commitment to democratizing financial planning and estate planning," said Tim White, co-founder and chief partnership officer of Wealth.com. "Facet and Wealth.com are aligned in a vision that seamlessly combines cutting-edge technology with human expertise."

Over one-third of Americans believe their assets do not justify an estate plan, Facet says. In line with that statistic, nearly one in three US adults in a Citizens poll said they need at least a million-dollar inheritance to justify the cost of getting professional guidance to manage their financial legacy.

"Our partnership with Wealth.com is changing the industry," said Anders Jones, chief executive officer at Facet. "Alongside Wealth.com, we're making estate planning accessible and affordable for everyone."

Facet's members can now access estate planning services through their Complete membership or as a standalone service, all under a flat-fee model.

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