Fidelity launches organic growth platform

If you’re looking to achieve organic growth for your firm, Fidelity is launching a new tool that will help you do just that.

Growth Hub is an online platform that Fidelity says will provide more than 50 resources to help advisors sharpen their approach to acquiring new business, expanding client relationships, and scaling their business.

Organic growth has been a frequent topic for advisors, and Fidelity’s offering is sure to attract its fair share of advisors looking to up their game when it comes to growth.

“With the new Growth Hub, we are putting advisors in the driver's seat, allowing them to feel more empowered to take control of their organic growth journey, no matter the stage,” Rohit Mahna, head of client growth at Fidelity Institutional wealth management services, said in a statement.

Growth Hub has several tools that advisors can use to help accelerate and achieve their growth strategies, like white papers, worksheets, fact sheets, on-demand learning modules, and how-to-guides. Advisors who sign up can expect to implement effective lead generation strategies, find and nurture clients, optimize client onboarding and learn how to segment clients to improve client profitability.

Providing these on-demand resources, Mahna added, allows advisors to take action in a way that best meets their unique goals, fueling the long-term success of their business regardless of market uncertainty.

“The new Hub provides strategic insights with how-to guides and on-demand courses to propel advisors through each stage of their journey — prospect, expand, scale. Whether looking for resources on how to implement effective lead generation, or trying to segment clients to improve profitability, Fidelity’s dedicated growth toolkit outlines strategies, guides, and technology solutions to help guide advisors on optimizing organic growth," the company said in a release.

The launch of Growth Hub comes after a recent Fidelity study found that while 42 percent of firms list marketing and business development growth as a top priority, advisors are divided on how to achieve it.

According to Fidelity, firms are also struggling with executing their growth strategy. More than 50 percent of advisors identify new client acquisition as a challenge. Firms surveyed also noted that existing clients remain a major source of generating leads, accounting more than half of qualified leads over the previous 12 months.

Meanwhile, less than half of respondents feel their firm has fairly strong or advanced business development capabilities to support the client lifecycle.

"By using this Hub, we hope advisors feel empowered to take control of their organic growth journey—taking an offensive approach that puts them in the driver’s seat. Organic growth is certainly not linear, but we hope this will give advisors a road-map that can guide them on what tools, resources, or overall approach they can take to propel their business forward," Mahna said in an email.

Fidelity says that for advisors to meet their growth goals, firms need to prioritize the implementation of front-office, revenue-generating technology, which they’re calling GrowthTech.

“The concept of GrowthTech helps firms create a more end-to-end technology stack that cares for front-office operations,” Gwendaline Mazzara, vice president and senior business consultant at Fidelity, said in a statement. “There is an entire ecosystem of tools to help advisors better attract, retain, and engage clients in real time.

“This can be a game changer for organic growth, as it helps advisors become less reliant on client referrals, create more personalized interactions, and ultimately deepen relationships that can improve share of wallet,” she added.