Fidelity site ranked No. 1 for intermediaries

Lauded for its ability to make use of advanced technology to make its website user-friendly, Fidelity Investments Institutional Services Co. of Boston was ranked as the financial intermediary with the best website by kasina LLC. The study, “Top 10 Intermediary Web Sites,” identified the top 10 websites within the intermediary channel, ranking the sites based on their availability of content, quality of content and user experience. The rest of the top 10, in order, were BlackRock Inc. of New York, American Funds of Los Angeles, John Hancock Funds LLC of Boston, The Vanguard Group Inc. of Malvern, Pa., Franklin Resources Inc. of San Mateo, Calif., DWS Investments of New York; MFS Investment Management of Boston, JPMorgan Chase & Co. and OppenheimerFunds Inc., both of New York, and Putnam Investments of Boston. Each of the top 10 sites were cited for their ability to utilize web technologies and provide increased depth of information, such as institutional-level product and performance information, embedded video commentary and podcasts, “Over the past year, the bar has been raised for financial intermediary websites in terms of their ability to provide information on pricing, performance, value-added content and research,” said Johanna Willer, senior consultant at New York-based kasina.