Finny closes $17M Series A to help RIAs fight organic growth squeeze

Finny, an AI-driven prospecting and marketing platform for advisors, has raised $17 million in Series A funding led by Venrock, as RIAs face mounting pressure to find new sources of organic growth.

The New York-based startup, launched in March 2024 by AI engineers Eden Ovadia, Victoria Toli and Theo Janson, is positioning itself as infrastructure for scalable client acquisition. The latest round includes new backers such as former Vanguard chairman and CEO William McNabb, Activant, and Altruist founder and CEO Jason Wenk, alongside continued support from existing investors Y Combinator, Maple VC and Crossbeam Ventures.

Finny now counts a mix of institutional and strategic investors on its cap table. The company has raised more than $20 million in the past year, including last year's $4.3 million seed round that also brought in Morningstar CEO Kunal Kapoor and Ritholtz Wealth Management CEO Josh Brown, among other investors.

Venrock partner Nick Beim said the firm was drawn to Finny’s technical focus and early traction with advisors, touting the company’s approach as a “next evolution of advisor-focused technology” along with the founding team’s “clear vision and the technical depth to execute it.”

The raise comes as organic growth rises to the top of many large RIAs’ agendas. Research from Cerulli Associates shows 83% of billion-dollar RIAs see advisor time constraints as a major obstacle to organic growth strategies, even as 67% of executives rank organic expansion as a top strategic priority.

The announcement from Finny comes as traditional referral pipelines for RIAs continue to tighten. In an internal memo last week, Schwab announced it was doubling the asset minimum for firms in its Schwab Advisor Network referral program to $500 million. That followed an earlier move to raise the minimum account size for individual clients to $2 million, which executives at Schwab have framed as a way to "right size" the marketplace by letting advisors focus more on their ideal clients.

Finny is trying to address the organic growth gap by automating much of the outbound work that often gets deprioritized. Its platform relies on a proprietary “F-Score” engine that evaluates thousands of data points, including liquidity events, career changes and other money-in-motion signals, to surface high-intent prospects. Advisors can then run multi-channel campaigns across email, LinkedIn, voicemail, direct mail and other touch points, using tools such as Intent Search, Prospect Enrichment and AI-generated voicemails to coordinate outreach.

“Our own experiences as young professionals seeking quality financial advice left us frustrated,” said Ovadia, co-founder and CEO of Finny. “There simply wasn’t a tool that captures the nuances of the average investor and their key financial needs.”

Finny says advisors using the platform bring in an average of $7.7 million in new client assets per year at near-zero acquisition cost, and that revenue has grown fiftyfold since January 2025. More than 400 firms now use the latest version of the software, supported by partnerships with firms such as Integrated Partners and guidance from advisory board members including wealth marketing veterans John Wernz and Justin Barish.

“From day one, our focus has been building technology that can interpret data at scale and translate it into meaningful opportunities for advisors,” said Toli, co-founder and president. “The platform’s rapid adoption serves as strong validation that our approach is resonating across the wealth management industry.”