Visionary Square, a hybrid registered investment advisor supporting more than 250 advisors at 140 partner firms, will pay for its partner firms’ subscriptions to FINNY AI, giving those advisors unlimited use of the AI prospecting platform at no cost to their own practices.
FINNY matches advisors with prospects using three inputs: the niches an advisor serves, how closely a prospect resembles the advisor’s existing clients, and money-in-motion signals, which suggest an individual may be preparing to move assets. A proprietary F-Score ranks each prospect by likely fit, and personalized outreach tools are meant to turn those matches into conversations.
“Independent advisors should be able to grow without needing a full marketing team, or needing to learn cumbersome new systems,” said Eden Ovadia, co-founder and chief executive of FINNY.
Robert Russo, chief executive of Visionary Square, described the subsidy as a way to remove a barrier to adoption. “By covering FINNY’s subscription cost, we’re making it easier for our partner firms to put this powerful technology to work, find new opportunities and build meaningful client relationships,” he said.
The agreement follows FINNY’s recent rollout of its outcome-based pricing model, which charges $50 a month for unlimited platform access, plus a small share of the assets advisors bring in through FINNY. That share is paid only while those clients stay with the advisor.
The company has also set its eyes upmarket earlier this year, having launched an enterprise growth platform with Mercer Advisors as its flagship user.
TCI Wealth Advisors, a fee-only and employee-owned independent firm, has signed up for two products from fintech firm JIFFYAI, which provides what it calls Engagement AI for wealth management.
The first, Unified Onboarding, pulls data collection, documents, workflows, compliance steps and integrations into a single digital process. Meanwhile, Advisor Universal Desktop puts accounts, households, client information and financial goals on one screen. Advisors can complete servicing and planning tasks from start to finish without leaving it. Both products come pre-integrated with major custodians, CRM systems and processing platforms.
“Wealth firms have invested heavily in technology, yet advisors still spend too much time piecing together client information and navigating disconnected workflows,” said Babu Sivadasan, founder and chief executive of JIFFYAI.
That gap shows up in industry data. A recent Orion survey found advisors use only part of their technology stack, and less than two-thirds of their tools are integrated.
Amy Richardson, director of advisory services at TCI, tied the decision to the firm’s growth. “As TCI grows, it’s important that we have the right tools and processes in place to deliver a consistent, high-quality experience while maintaining the personal relationships that are at the heart of how we serve our clients,” she said.
Intercontinental Exchange, the Fortune 500 fintech and data services provider, has made the web-based version its ICE Connect Wealth system available inside the Fusion advisor platform run by TradePMR.
ICE Connect Wealth gives advisors tools to analyze portfolio and market data, trade support for private-label offerings, and access to ICE’s own tools and data. ICE Connect is part of ICE’s Fixed Income and Data Services business and supplies cross-asset real-time data, news and analytics.
The two firms already work together on ICE Bonds Private Label, which thousands of investment managers use to search and trade fixed-income securities. TradePMR has been building out Fusion since Robinhood entered the RIA custody market through its $300 million TradePMR deal.
“Client access to ICE Connect Wealth through TradePMR’s Fusion® platform unites the power of market research and data with a full suite of trading, execution and client management solutions on one convenient platform,” said Chris Edmonds, president of fixed income and data services at ICE.
R. Scott Victoria, president and chief operating officer of TradePMR by Robinhood, said the integration is about keeping advisors in one place.
“By integrating ICE Connect Wealth with our Fusion® platform, we’re giving advisors access to additional research and trading tools within their existing workflows, helping them make more informed investment decisions, operate more efficiently and ultimately deliver a better experience for their clients,” he said.
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