Zocks has unveiled an update to address a pain point for advisors using general-purpose AI tools, while eMoney announces an improved branding feature for its client portal and Capitalize moves to transform a 401(k) rollover crisis into an advisor opportunity.
Zocks is rolling out “Zocks MCP,” a connector built on the Model Context Protocol that links the company’s client intelligence to general-purpose AI tools, including Anthropic’s Claude and OpenAI’s ChatGPT. The goal is to let advisors query and generate client-specific outputs inside those AI interfaces without manually shuttling details across systems.
Like other meeting assistants in the market, Zocks' platform converts client conversations, meetings, email and documents into structured, searchable data that becomes richer over time.
According to Zocks, many advisory teams experimenting with AI are still using copy-and-paste to feed contextual data that its platform generates into outside tools. That creates a scaling problem and a compliance headache. Its latest fix leans on the connector model – along with authentication, access controls, and auditability – to keep client intelligence inside a governed workflow.
“AI tools like Claude have fundamentally changed the way we process information and the speed at which we work, but these tools are only as useful as the inputs and context they can access,” Zocks CEO Mark Gilbert said in a statement.
Among numerous use cases, Zocks expects the connector can help advisors more quickly review a household’s history for changes, pull every tax topic a client raised in recent meetings, and flag estate planning or insurance gaps that were discussed but never actioned.
The AI notetaking space has matured quickly over the past couple of years, with many firms choosing to use external vendors for their meeting assistants while some choose to build internally.
Just this week, Zocks added Cetera to its circle of partners, giving it access to a network of roughly 12,000 financial professionals and institutions.
Last week, Merrill unveiled its own proprietary AI solution, Meeting Journey, which it claimed could save up to four hours per meeting across the millions of conversations conducted by its advisors annually.
"Early users of the Meeting Prep and Meeting Summarization capabilities are already seeing significant improvements in their workflows,” Shimna Sameer, head of Products, Solutions & Platforms at Bank of America Private Bank, said in a statement. “This is time our teams are reinvesting into client engagement, with even more proactive guidance and meaningful support.”
eMoney Advisor is pushing its Premium Client Portal further into the “white-labeled front door” role that many RIAs want from client-facing tech.
A year after launching the client portal, eMoney updated it to expand branding controls across web and mobile, including themes, colors, and mobile app icon design.
“Advisors want every part of the client experience to reflect their firm,” Chad Porche, senior vice president of product at eMoney, said in a statement.
The branding changes build on other pre-existing features to make clients interactive and accessible for clients, including a plan explorer module to let clients model out different scenarios and financial decisions.
According to eMoney, over 1,600 firms have adopted the premium client portal since it was introduced last year. An eMoney survey of users found that 82% reported improved client engagement, 78% reported stronger collaboration, and 61% reported increased planning activity tied to the portal.
Capitalize is making a direct play for one of the most persistent operational pain points in wealth management with a new platform.
According to the firm, Capitalize for Advisors is designed to help advisors identify held-away retirement accounts and initiate 401(k) rollovers on a client’s behalf, with status tracking along the way.
Alongside the platform announcement, Capitalize published new in-house survey findings that out of 966 US financial advisors, almost two-thirds said rollovers are both a critical source of assets and a top operational challenge. Nearly 50% reported setting minimum balance thresholds for helping clients consolidate held-away 401(k) accounts, and nearly 90% reported looking for a better solution – a gap Capitalize labelled the “Rollover Deficit.”
A previous analysis by the firm found $1 trillion in 401(k) assets are rolled over each year, while almost $2.1 trillion in so-called "forgotten 401(k)s" remains stranded in legacy employer-sponsored accounts eligible to be rolled over.
“Rollovers are one of the biggest growth opportunities for advisors, but the process today is slow, manual, and frustrating,” Gaurav Sharma, Capitalize’s CEO and co-founder, said.
Capitalize says it translates recordkeeper-specific rollover requirements into a single workflow that takes “just minutes” of advisor time, helps locate accounts when clients misremember where an old 401(k) is held, and kicks off rollovers through an automated process designed to remove operational burden from advisory teams.
It's also touting a dashboard for monitoring transactions and next steps in real time, plus concierge support for clients.
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